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Michelle Kingsbury joins Broadfield as the dedicated sales representative for the Northwest region. With her deep industry experience and proven expertise in the Pro AV markets, Michelle is well-positioned to strengthen relationships with partners in this dynamic territory and drive growth in solutions for live production, streaming, and AV-over-IP workflows. Most recently, she served as a Sales Representative at TD SYNNEX where she worked with dealers and system integrators to achieve success and growth. Michelle said “I am very grateful I get to continue my journey in distribution with Broadfield!  Looking forward to growing new relationships with customers, vendors, and the internal Broadfield team!” 

Alana Kessler has been appointed to cover the Southwest and Southern California regions. Alana brings extensive experience in enterprise technology sales and channel growth. Most recently, she served as Sales Director at Pixitmedia by DataCore, where she drove significant revenue growth through strategic partnerships and expanded channel activity. Her proven track record includes building long-term client relationships and consistently delivering measurable results. Prior to that, Alana held roles in inside sales at Atempo and strategic account management at a VAR in Los Angeles. A resident of Los Angeles, California, she lives with her husband and daughter and enjoys concerts, travel, and cheering for the 49ers. 

“We are thrilled to welcome Michelle and Alana to the Broadfield team,” said Jared Engler, Broadfield Sales Director “Their combined expertise and regional focus will enhance our ability to provide specialized, responsive support to our partners in key markets. As the industry converges around AV-over-IP, live production, digital signage and other innovative technologies, having dedicated professionals like Michelle and Alana ensures we remain the go-to distributor for complete glass-to-glass solutions.” 

These hires underscore Broadfield’s strategic investment in its sales organization to better serve the evolving needs of the Pro AV and broadcast communities. The company remains 100% focused on video production, streaming, and AV-over-IP—unlike broadline distributors—enabling faster responses, greater flexibility, and direct access to experts who help partners win deals. 

For more information about Broadfield Distributing Inc., visit www.broadfield.com. Resellers interested in partnering or learning more about these regional representatives can contact Broadfield directly at 800-634-5178. 

Click here for a comprehensive directory of all Broadfield sales reps. 

Click here for a Broadfield Sales Territory Map 

**About Broadfield Distributing Inc.**   

Founded in 1980, Broadfield Distributing Inc. is a premier value-added distributor exclusively focused on professional video production, live streaming, storage, and AV-over-IP technologies. Headquartered in Mineola, New York, Broadfield supports resellers, system integrators, and VARs with a curated portfolio of leading brands, expert technical guidance, and solutions tailored to the convergence of Pro Video and Pro AV. The company is committed to helping partners grow through innovation, accessibility, and unmatched service. 

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Read the full transcript below:

It’s 2026. I’m here with another video with John uh on the PTZ Optics booth. And we’re well, we we’ve got another new product, I think. >> Yes, we absolutely do. So, free on our cameras, brand new firmware for the Move 4K and the Link 4K. We have voice tracking now built into our cameras. So with a series of beam form microphones, you can create a a series of zones in your environment and the camera either one or multiple cameras will intelligently switch based on the audio in the room. Cool. >> So with a series of microphone partners like Audio Technica, Sure, and Sunheiser, we’re we’re really seeing the advancements in conference room spaces and how easy it is to have hands-free automation. >> The only thing to do really is to get a demonstration. So how many cameras can link up to it if you’re in a >> if you’re in a room? So, we say about up to 10 or so, but it depends how you want to do. It’s more than enough, right? But you can use one with a series of presets. So, if you’re on a tight budget, it makes it very easy. Uh really what makes ours different than others is there’s not another piece of hardware that we’re selling. It’s built into our camera. It connects with a beam for microphone, you can use V-Mix or OBS or we have another partner like Ino Genie, which is a great piece of hardware which will automatically do the switching for you as well. >> Are there any online demos because you’re quite good at that? There will be at some point. >> Yes, we have some online demos with Nariva, which is a great partner of ours. Um, but we’re going to do some more with Audio Technica and Sennheiser very soon. >> Brilliant. Great. Let’s remind them of the website where they can go and find out more. >> You can learn more about voice tracking at ptzoptics.com/voice. >> Thank you very much. Everything else that we’ve been doing at ISC2026, it’s kitplus.com.