As professional AV and broadcast systems transition toward AV over IP (AVoIP), organizations face the challenge of modernizing their infrastructure without disrupting existing operations or replacing equipment that still delivers value.

Panasonic emphasizes an incremental approach to AV modernization, allowing integrators and production teams to combine IP-based technology with traditional hardware. This hybrid strategy helps organizations extend existing investments while gradually introducing networked video, centralized control, and remote management capabilities.

Networked AV systems can simplify how teams manage live video streams, audio sources, and production assets from a central location. Connected ecosystems also provide opportunities for software updates, AI-powered capabilities, and closer integration with existing IT infrastructure.

For AV integrators, broadcasters, and enterprise production teams, Panasonic's approach demonstrates how hybrid AV-over-IP workflows can reduce operational complexity, support scalability, and create a practical path toward fully networked production environments.

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Delivering a professional live experience to thousands of attendees requires reliable cameras, flexible switching, and consistent image quality. At San Diego Comic-Con 2025, live event production company Show Imaging partnered with Panasonic to bring broadcast-quality video to some of the convention's most popular panels.

The production featured three Panasonic AW-UE150 4K PTZ cameras, one AK-UC4000 studio camera, and the Panasonic KAIROS live video production platform. This setup captured close-ups of panelists and audience members while providing real-time switching, graphics, and video routing.

To ensure visibility throughout the venue, Show Imaging also deployed 18 Panasonic PT-RQ35 projectors across a 250-foot projection screen. KAIROS supported SMPTE ST 2110 connectivity, allowing the team to manage IP video signals directly while reducing the need for additional conversion equipment.

For AV integrators, live event production companies, and broadcasters, the installation demonstrates how Panasonic's integrated camera, projection, and IP production technologies can simplify complex workflows while delivering consistent visuals across large venues.

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The Eden Project in Cornwall, UK, has upgraded its educational livestreaming capabilities with the LiveU EcoSystem, creating a more reliable way to connect classrooms around the world with its environmental learning programs.

Previously relying on a mobile phone and WiFi, the organization adopted the LiveU LU900Q with LiveU IQ (LIQ) connectivity, LiveU Studio cloud production, and LiveU Audio Connect. The integrated workflow allows a small team to produce interactive livestreams from locations throughout the site while maintaining reliable connectivity and two-way communication.

For AV integrators, educational institutions, and remote production teams, the project demonstrates how cellular connectivity and cloud-based live production can simplify deployment, reduce infrastructure requirements, and support professional educational broadcasts without a traditional production facility.

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Professional AV and broadcast technology continues to evolve long after installation. The new PTZOptics Rise 4K PTZ camera takes a software-defined approach, combining professional imaging hardware with ongoing firmware and software development to support changing production requirements.

In a recent conversation with PTZOptics Head of Product Geoff Robinson, the discussion explored how continued software updates can introduce new features, improve performance, and expand camera capabilities after deployment. This approach helps organizations protect their technology investments while adapting to evolving broadcast, corporate AV, and live production workflows.

The episode also highlighted real-world AV integration projects, including the City of Daytona Beach Fire Station, which uses the PTZOptics Move 4K as part of a solution integrating Shure, Crestron, Q-SYS, and other technologies through IM Solutions. Another featured installation was The Ultimate AV Lounge, an immersive experience center at USK Electronics.

For AV integrators, resellers, and production facilities, these examples demonstrate the importance of flexible camera technology, system interoperability, and long-term product support.

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Outdoor live production presents unique challenges, especially when capturing fast-moving action in unpredictable environments. The Panasonic AW-UR100 outdoor PTZ camera is designed to deliver reliable, high-quality video for professional sports, live events, and remote production workflows.

With 4K60p capture, the AW-UR100 delivers smooth, detailed images even when subjects are moving quickly. Its outdoor-ready design makes it a practical option for capturing action across sports fields, stadiums, and other open-air venues.

For AV integrators, broadcasters, and live production teams, the Panasonic AW-UR100 provides a flexible remote camera solution for outdoor installations where image quality, coverage, and dependable operation are essential.

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Broadfield to host the first U.S. demonstration of AVORA in its Partner Pavilion, Booth #613, at NAB Show New York, October 21–22, 2026 

MINEOLA, N.Y. — Broadfield Distributing Inc., a value-added distributor of professional video, Broadcast and Pro AV technology, today announced the newest addition to their product line as a distributor for Grass Valley’s new AVORA all-in-one live production system. The addition gives Broadfield’s dealer and systems integrator network a new solution for simplifying live production, supported by Broadfield’s product expertise, sales engineering resources and commitment to dealer success.  

To introduce the system to the U.S. market, Broadfield will host the first United States demonstration of AVORA in its Partner Pavilion, Booth #613, at NAB Show New York, October 21–22, 2026, at the Javits Center in New York City. Attendees are invited to see AVORA in action and explore how its integrated approach can support their customers’ live production needs.  

“Broadfield’s established dealer network and experience supporting systems integrators make them a valuable partner for AVORA.” said Jonathan Lyth, Product Director – Live Applications and Enterprise Media at Grass Valley. “Their relationships across live events, sports, education and houses of worship will help us reach production teams looking for a more integrated and straightforward way to deliver live content.” 

A Complete Production Workflow in One System 

Built on Grass Valley’s AMPP technology, AVORA is a turnkey, standalone solution that brings live switching, audio mixing, graphics, replay, recording, playout, monitoring and remote contribution together through a unified browser-based experience. Rather than assembling and operating multiple independent tools, production teams can manage the essential elements of a live show within one coordinated environment.  

Preconfigured show templates help teams get started quickly, while the ability to save, duplicate and recall complete production setups simplifies recurring shows and events. Designed for applications including sports, live events, education, corporate communications and enterprise media, AVORA allows teams to adapt their production environment to different formats without rebuilding their workflow each time.  

“Our dealers and systems integrators need solutions that help their customers produce professional live video without unnecessary complexity,” said Gary Bettan, President and CEO of Broadfield Distributing. “AVORA brings the essential production tools together in one system, and Broadfield brings the expertise and relationships to help our partners turn that capability into business opportunities. We’re excited to introduce AVORA to our dealer network and invite everyone to experience it firsthand in our Partner Pavilion at NAB Show New York.” 

New Opportunities for Broadfield Dealers and Integrators 

The addition of AVORA expands Broadfield’s live production portfolio with a system focused on integrated operation and repeatable workflows. Broadfield’s dedicated account managers and sales engineering team help dealers evaluate customer requirements, understand product capabilities and develop solutions around real-world production needs—not simply individual product specifications.  

Visit Broadfield’s Partner Pavilion, Booth #613, on October 21–22, 2026, to experience AVORA’s U.S. demonstration debut. Dealers and systems integrators interested in AVORA can contact their Broadfield sales representative at 800-634-5178 or sales@broadfield.com for product information and dealer inquiries.  

About Broadfield Distributing Inc. 

Broadfield Distributing Inc. is a value-added wholesale distributor specializing in professional video, live production, streaming and AV-over-IP technology. In the video business since 1980, Broadfield supports dealers and systems integrators with knowledgeable account managers, workflow design expertise and personalized service. Headquartered in Mineola, New York, with warehouse operations in New York and California, Broadfield helps its partners deliver the technology their customers need while building successful businesses. 

For the premiere of FAUST, an open-air rock musical in Kiel, Germany, the production team faced a unique challenge: capturing a live theatrical performance while distributing the experience to audiences at six additional public locations throughout the city.

The production combined four Panasonic AW-UE150 PTZ cameras, four AK-UC4000 broadcast camera systems, and two AW-RP150 PTZ controllers, alongside aerial coverage. This hybrid camera setup provided flexible remote camera positioning while maintaining traditional broadcast camera operation.

For AV integrators, broadcasters, and live event production teams, the project demonstrates how combining PTZ and studio cameras can support complex, multi-location productions. Panasonic's technology helped extend the live performance beyond the venue, bringing the experience to audiences across Kiel.

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Professional live production often requires multiple cameras to capture wide shots, close-ups, and different perspectives. The Roland V-1-4K video switcher offers a more efficient approach by using Region of Interest (ROI) cropping to create multiple shots from a single 4K camera.

The V-1-4K allows operators to select up to four areas within a 4K image and assign them to individual switcher crosspoints. This makes it possible to switch between a wide shot and tighter perspectives without adding more physical cameras, cabling, or operators.

With five HDMI inputs featuring built-in scalers, five HDMI outputs, and control through the V-1-4K Remote app, the switcher supports flexible HD and 4K workflows. For AV integrators working with corporate meeting spaces, houses of worship, education, and live event venues, ROI provides a practical way to simplify system design while maintaining professional production capabilities.

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Fast-moving sports and live events require cameras that can capture critical moments without sacrificing image quality. The Grass Valley LDX 150, the flagship of the LDX 100 Series, combines high-speed acquisition, global shutter imaging, UHD HDR, and IP connectivity for demanding professional production environments.

The LDX 150 supports 3x UHD HiSpeed and 6x HD XtremeSpeed, giving replay and production teams more frames for slow-motion sequences and analysis. Its 3x Xenios global shutter imagers help eliminate rolling shutter artifacts and vertical smear while maintaining consistent images around challenging lighting and LED displays.

For IP-based production, NativeIP provides direct SMPTE ST 2110 connectivity, up to 100 Gb/s IP links, JPEG XS options, and NMOS integration. Productions can also operate using SDI, allowing facilities to support traditional, hybrid, remote, and fully IP workflows without adding external conversion boxes.

For broadcasters, sports facilities, and production companies, the LDX 150 brings high-speed replay, UHD HDR imaging, and IP infrastructure together in one camera platform built for fast-action live production.

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