Hackensack, NJ – August 13, 2026 – LiveU and Panasonic LUMIX announced the launch of the “Live Anywhere” workflow, demonstrated in collaboration with Social180Group. Built around the LUMIX S1II, Panasonic UB-series box cameras, and LiveU’s Solo PRO and LU800 production field units, the system enabled the team to produce dozens of live streams directly from the crowded NAB 2026 and InfoComm 2026 show floors. The blend of mobile journalistic and IRL streaming styles provided engaging short form content for viewers who couldn’t attend.

“Live Anywhere” is a practical, mobile-first approach to live production that combines high-quality LUMIX imaging with LiveU’s IP bonding technology for transmissions. The result is a lightweight, flexible system that allows creators and production teams to go live from virtually any location without the need for traditional broadcast infrastructure.

At the center of the workflow is the LUMIX S1II, used as the primary handheld camera for its image stabilization, hybrid phase autofocus, and open gate flexibility. It was paired with the LiveU Solo PRO via HDMI to transmit a stable, high-quality signal. The team also used the compact Panasonic UB-50 box camera, connected via SDI to the LiveU LU800.

“This was about staying mobile and staying fast,” said John Porterfield, Social180 Group Founder & Webcast Producer. “We were able to move through the trade show floors, capture what we needed, and go live without being tied down to a traditional setup. The combination of LUMIX and LiveU gave us the reliability and image quality we needed in a very unpredictable environment.”

“What stood out was how simple the system became once everything was dialed in,” continued Porterfield. LUMIX handled the image, including stabilization, autofocus, dynamic range, and LiveU handled the connection. It’s about having a system that just works so you can focus on the story.”

What is Live Anywhere?

Live Anywhere is built on two core components:

· LUMIX and Panasonic Cameras – Delivering cinematic image quality, advanced autofocus, and stabilization in compact, portable bodies.

· LiveU Transmission Solutions – Providing bonded cellular connectivity through Solo PRO and LU800 field encoders, ensuring reliable live streaming without dependence on a single network.

Together, these tools allow creators to produce professional live content from virtually any location without the need for satellite trucks, hardwired internet, or large production teams.

“LUMIX is helping what live production can look like,” explained Panasonic LUMIX Business Manager Neil Matsumoto. “With the S1II, creators can work untethered in a true run-and-gun environment while still capturing cinematic images with shallow depth of field, which is something that hasn’t traditionally been part of live broadcast.”

“In the current climate where production teams need to produce more content with smaller teams and budgets, our bonded technology coupled with a powerful camera like the Panasonic LUMIX, allow for “run and gun” flexibility – without compromising the production value,” said Mike Mahoney, VP Sales – Growth Markets, LiveU North America. “We were happy that this workflow, not only gave audiences a glimpse into their favorite brands but also offered each brand value in delivering a quality program.”

Beyond Trade Shows

While demonstrated at NAB 2026 and InfoComm 2026, Live Anywhere is designed for a wide range of real-world applications, including:

· Live Sports Coverage – Sideline, grassroots, and niche sports production

· Music Festivals and Live Events – Mobile coverage across stages and environments

· Corporate Communications – Internal broadcasts, product launches, and executive messaging

· Social Media Creators – High-quality live streaming for platforms and brand partnerships

· News Gathering and Documentary – Rapid deployment in dynamic, on-location scenarios

The system’s flexibility allows teams to scale from single-camera streaming to multi-camera productions without significantly increasing complexity.

Broadfield Live Anywhere Packages

To simplify deployment, turnkey Live Anywhere packages will be available through Broadfield Distributing, pairing LUMIX cameras with LiveU transmission solutions:

· LUMIX S1II + LiveU Solo Pro

o A compact, mobile-first kit designed for single-operator or small crews. Ideal for run-and-gun live streaming with cinematic image quality and shallow depth of field.

· Panasonic UB-50 Box Camera + LiveU LU800

o A scalable, multi-camera solution built for more complex productions. Designed for fixed positions, control rooms, or multi-angle coverage with reliable bonded cellular transmission.

These packages provide flexible options for creators and production teams, from lightweight field streaming to more advanced multi-camera live workflows. Learn more about the Live Anywhere bundles offered by Broadfield Distributing: https://sales.broadfield.com/liveu-live-anywhere-bundles.

About LiveU

LiveU offers a set of high-quality IP-video solutions for any live production – the LiveU EcoSystem. Built on its open, adaptable platform, the LiveU EcoSystem adds efficiency and shortens workflows across the entire video production chain, from contribution and production to distribution. Through innovative story-centric workflows, we help customers share their stories with a global audience in the most dynamic and engaging way. At the core of our EcoSystem lies LRT™ (LiveU Reliable Transport), LiveU's pioneering protocol for IP bonding and wireless connectivity, ensuring rock-solid resiliency and low latency from any location. Our rich portfolio ranges from our portable multi-cam/compact 5G encoders for live transmission to next-gen cloud ingest, digital production and global distribution solutions. Customers can go live from anywhere with our advanced, network-agnostic connectivity solutions – combining cellular (including private 5G), fiber and satellite. With over 5,000 customers in 150 countries and world-class customer support, LiveU’s technology is the solution of choice for global broadcasters, sports, public safety and other organizations. LiveU is a multi-award winner, including Frost & Sullivan for global product leadership and Technology & Engineering Emmy® Awards. LiveU is an American company, headquartered in Hackensack, New Jersey, USA. For more information, visit www.liveu.tv, or follow us on X, Facebook, YouTube, LinkedIn or Instagram.

About Panasonic LUMIX

Panasonic LUMIX continues to push the boundaries of hybrid imaging, delivering innovative tools for filmmakers, creators, and live production professionals.

New relationship expands reseller access to scalable RiMotion instant replay and ViBox All-In-One live production systems

MINEOLA, N.Y. — July 16, 2026 — Broadfield Distributing Inc., a value-added distributor specializing in professional video production, live streaming, media storage, broadcast and AV-over-IP technologies, today announced the newest addition to their extensive line card: Riedel Communications’ SimplyLive live production solutions.

The new relationship gives Broadfield’s network of resellers, system integrators and value-added resellers access to Riedel’s flexible, software-driven tools for live sports production and instant replay. Broadfield will support its channel partners with product selection, workflow guidance and technical expertise for productions ranging from streamlined, single-operator events to larger, collaborative productions.

“Riedel’s SimplyLive portfolio gives our dealers a powerful new way to address the growing demand for professional sports production at every level,” said Glen Seaman, Director, Engineering at Broadfield. “RiMotion and the SimplyLive Production Suite Flex solutions combine comprehensive production capabilities with intuitive operation, remote-production flexibility and a scalable architecture. These solutions are an excellent fit for Broadfield’s commitment to helping our partners design effective, practical video workflows.”

RiMotion Instant Replay Solutions

Broadfield’s Riedel offering includes RiMotion bundles with the RC-200 replay controller fully configured with hardware and software licenses, providing configurations for six, eight, 10, 12 or 16 channels of instant replay. Broadfield also offers supporting options including a RiMotion Launch Services Pack at a special discounted rate allowing integrators to offer 3 hours of Commissioning services, 3 hours of technical training and 3 hours of operator training bundled together at a special price. Riedel Care SLAs, the RiMotion Super Slow-Mo license add-on and PS-NUC for local access or the PS-NUC-Remote for remote access are all also available and can be included in custom quotes from Broadfield’s CPQrew – a sales engineering team designed to support the Broadfield sales team and their dealers.

RiMotion combines an intuitive touchscreen interface with dedicated replay control, giving operators the flexibility to work with the touchscreen, the tactile remote controller or both. The platform supports optional super slow-motion camera workflows and is designed for remote and at-home production, allowing the processing hardware to remain at the venue while the user interface is extended to operators at another location. This approach can help production teams reduce their on-site footprint while maintaining responsive, professional replay control.

SimplyLive All-In-One Production Systems

Riedel’s SimplyLive Production Suite Flex systems bring live switching, graphics, instant replay, highlights and audio presets together in an integrated production environment. A single operator can manage the primary elements of a complete live show from one touchscreen, while the same system can expand into a collaborative, multi-user workflow for larger productions.

“Broadfield’s focus on professional video, extensive channel relationships and understanding of real-world production requirements make the company a strong distribution partner for our SimplyLive solutions,” said Gregory Macchia, Product Marketing Manager Live Production at Riedel. “Together, we can help more sports organizations and production teams implement flexible workflows that make sophisticated replay, switching, graphics and audio capabilities easier to deploy and operate.”

The addition of Riedel SimplyLive solutions builds on Broadfield’s long-standing focus on professional video production and its commitment to helping dealers and integrators identify, configure and deliver complete production workflows. Founded in 1980, Broadfield supports its partners with specialized product knowledge, sales engineering resources and a portfolio focused exclusively on video production, streaming and AV-over-IP technology.

For current product availability, system configuration assistance or reseller information, contact Broadfield’s sales team at 800-634-5178 or sales@broadfield.com. Broadfield’s current Riedel product portfolio can also be viewed through its Riedel Communications brand page at https://www.broadfield.com/All-Brands/Riedel-Communications.

About Broadfield Distributing Inc.

Founded in 1980 and headquartered in Mineola, New York, Broadfield Distributing Inc. is a value-added distributor specializing in professional video production, live streaming, media storage, broadcast and AV-over-IP technologies. Broadfield supports resellers, system integrators and VARs with a curated portfolio of professional solutions, technical expertise, workflow guidance and responsive channel support.

About Riedel Communications

Riedel Communications is a leading provider of live production tools for the media, sports and entertainment industries. Its hardware and software portfolio encompasses distributed video and audio networks, intercom, replay, WAN and MPLS applications, supporting fixed and temporary productions on-site, remotely and in the cloud. Founded in Wuppertal, Germany, in 1987, Riedel employs more than 1,000 people across 30 locations in Europe, Australia, Asia and the Americas.

MINEOLA, N.Y. — July 22, 2026 — Broadfield announced today that Broadfield Live, its weekly video program airing Thursdays at 1:00 p.m. ET on LinkedIn and YouTube, will take a two-week hiatus while the company completes a major Summer Studio Upgrade at its Mineola, New York, headquarters. 

During the hiatus, Broadfield will upgrade the equipment throughout its production studio to create an enhanced environment for live broadcasts, product demonstrations, training and dealer engagement. 

At the center of the upgraded studio will be the QuickLink StudioPro live production system. The refreshed facility will also feature a range of NDI-enabled production products available through the Broadfield line card, giving viewers and visiting dealers an opportunity to see current professional video technologies working together in a real-world production workflow. 

Broadfield’s studio has always served as a showcase for the products and solutions the company sells, and that mission will continue following the upgrade. Dealers are encouraged to visit the Broadfield headquarters to explore the latest gear, evaluate production workflows and request live product demonstrations. 

Broadfield Live will return to its regular Thursday schedule at 1:00 p.m. ET on LinkedIn and YouTube beginning August 6, 2026, with new programming produced from the upgraded studio. 

About Broadfield Live 

Broadfield Live provides product demonstrations, industry insights, workflow discussions and conversations focused on professional video production, live streaming and broadcast technology. New episodes typically air every Thursday at 1:00 p.m. ET on Broadfield’s LinkedIn and YouTube channels. 

In this national role, Calcagno will be responsible for developing and expanding relationships with Broadfield’s strategic accounts, with a primary focus on supporting major system integrators serving the corporate enterprise, education, and house of worship markets. Working closely with Broadfield’s sales leadership and vendor partners, he will help integrators identify the best technology solutions for large-scale Pro AV and Broadcast AV deployments while driving growth across the company’s expanding portfolio of professional AV, display, networking, and collaboration solutions. 

Calcagno brings more than three decades of business development, sales leadership, and executive management experience to Broadfield. Throughout his career, he has built and managed strategic customer relationships, led high-growth organizations, and developed successful go-to-market initiatives across a variety of technology-focused industries. His extensive experience working with enterprise clients and complex solution sales environments makes him uniquely qualified to support Broadfield’s growing community of national and regional integration partners. 

“Vince’s ability to develop trusted relationships and understand the unique needs of large-scale integration firms makes him an outstanding addition to our organization,” said Jared Engler, Sales Director of Broadfield Distributing. “As our Pro AV business continues to expand, Vince will play a critical role in helping system integrators deliver successful projects in corporate enterprise environments, schools, universities, and houses of worship across the country.” 

Based in Arizona, Calcagno will work closely with Broadfield’s sales, engineering, and vendor teams to support strategic accounts nationwide. His focus will include helping integrators design and source complete solutions for conferencing, digital signage, LED display systems, AV-over-IP infrastructure, production facilities, and other mission-critical Pro AV installations. 

“I’m excited to join Broadfield at such an important stage of the company’s growth,” said Calcagno. “Broadfield has earned a reputation for providing exceptional expertise and support to its partners. I look forward to working with the team and our integration customers to help them successfully deploy innovative technologies that meet the evolving needs of enterprise, education, and worship environments.” 

Broadfield’s sales team has already grown significantly this year and the addition of Calcagno reflects Broadfield’s continued investment in the Broadcast AV integration channel and its commitment to providing dealers and system integrators with the expertise, resources, and support needed to succeed in today’s rapidly evolving technology landscape.  

For more information about Broadfield Distributing Inc., visit https://www.broadfield.com/about-us or contact the sales team. 

About Broadfield Distributing Inc. 

Broadfield Distributing Inc. is a specialized distributor dedicated exclusively to video production, live streaming, storage, professional AV, and AV-over-IP technologies. With inventory on both coasts and a commitment to partner success, Broadfield delivers expert sales engineering, competitive solutions, and responsive service to help integrators, resellers, and dealers thrive in the rapidly evolving Pro AV and media technology markets. 

LONDON (June 9, 2026) - NDI, the global standard for plug-and-play IP video connectivity, today announced that BirdDog, a leading manufacturer of professional NDI hardware,  has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its entire product lineup of cameras, encoders, and decoders. BirdDog hardware now natively supports NDI 6.3’s enhanced discoverability features. Those features include active Discovery Server registration through the new Sender Advertiser APIs, hostname-based device grouping, and real-time property broadcasting. This makes scalable IP video deployments far simpler, especially in segmented enterprise networks where that kind of simplicity has historically been difficult to achieve.

Before NDI 6.3, scaling across subnets was manual and complex. Discovery Server setup, IP tracking, and mDNS limitations made it difficult for sources and receivers to connect across VLANs. NDI 6.3 fixes that at the protocol level. Compatible BirdDog devices now auto-register with a central Discovery Server, route video via unicast, and send real-time status updates, significantly reducing deployment overhead.

“BirdDog has worked with NDI from the very beginning, so we understand what it takes to make IP video work reliably in real products and real workflows,” said Dan Miall, CEO of BirdDog. “NDI 6.3 removes more of the friction from large deployments, giving customers easier discovery, easier management, and more confidence as they scale. BirdDog solutions are ready to put those improvements to work.”

BirdDog embedded NDI 6.3’s Sender Advertiser APIs directly into device firmware across its full product range, a native hardware behavior, not a software overlay. Combined with NDI 6.2’s Receiver Discoverability support already in place, both encoders and decoders are now fully visible and addressable across the network. Operators gain end-to-end signal visibility and real-time routing control through BirdDog Connect, BirdDog’s centralized management platform.

“With NDI 6.3, we are making it easier for organizations to deploy and scale NDI across more complex network environments,” said Miguel Coutinho, Head of NDI. “That is an important step in expanding what the ecosystem can support.”

The practical outcome for operators is significant. An IT director deploying 50 cameras and decoders across a multi-building campus can now power up devices that automatically appear named, grouped, and ready to route without manual source entry or specialist network configuration. In broadcast and education environments where multicast is restricted between segments, NDI 6.3’s unicast model resolves subnet visibility at the protocol level, preserving IT network segmentation without limiting production capability.

To learn more about the partnership, visit https://ndi.video/ and https://birddog.tv/.

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ABOUT NDI 

NDI, a fast-growing tech company, is removing the limits to video and audio connectivity. NDI – Network Device Interface – is used by millions of customers worldwide and has been adopted by more media organizations than any other IP standard, creating the industry's largest IP ecosystem of products.  

NDI allows multiple video systems to identify and communicate with one another over IP; it can encode, transmit and receive many streams of high-quality, low-latency, frame-accurate video and audio in real-time. The growth of NDI is backed by a growing community of installers, developers, AV professionals, and users who are deeply engaged with the company through community events and initiatives.  NDI is part of Vizrt. For more information: https://ndi.video/

ABOUT BIRDDOG

BirdDog is the manufacturer of the world’s best NDI tools and is dedicated to simplifying your transition from baseband video to IP workflows. Based out of Melbourne, Australia and with a team of innovative and slightly quirky engineers, our goal is simple - make great products at great prices. BirdDog is an Australian company based out of Melbourne. To learn more about BirdDog, please visit https://birddog.tv/.

LONDON (June 2, 2026) NDI, the global standard for plug-and-play IP video connectivity, today announced NDI Fundamentals for Developers, a new free online course for developers building NDI-enabled products. Available at no cost, the five-hour course is designed to give software developers, product architects, and SDK integrators the foundational knowledge needed to design, implement, and validate robust NDI-enabled products. Participants can also receive AVIXA Renewal Unit (RU) credits upon completion. 

The course is structured around three core learning objectives where students will learn to design NDI-enabled product architecture by selecting and combining the appropriate NDI system roles, properly separating media and control functions, and applying suitable design patterns for reliable AV-over-IP product behavior. Participants will also develop practical skills in using NDI SDK documentation, reference examples, and structured testing workflows to guide integration decisions, implement core NDI features, verify expected behavior, and troubleshoot technical integration challenges.  

The course also covers how to evaluate and improve NDI product robustness by identifying performance constraints, applying monitoring and diagnostic methods, and enhancing interoperability through effective sound metadata and implementation choices. Additionally, it introduces best practices for validating AI-assisted development outputs against official references and testing standards. 

"NDI has always grown through the creativity of its developer community,” said Roberto Musso, Technical Director at NDI. “This course is designed to help developers better understand the technology, build with confidence, and explore new ways to stretch what’s possible with NDI in real-world applications.” 

The new developer course builds on NDI’s existing education offerings, including its NDI Basics course, which helps onboard the next generation of IP video users. By expanding its curriculum to address the technical needs of developers and integrators, NDI continues to invest in the tools and resources that support its rapidly growing ecosystem of compatible products across hardware, software, and cloud-native workflows. 

NDI will extend its developer education momentum to InfoComm 2026, where Roberto Musso will present Introduction to NDI Development, a dedicated session designed to give developers and integrators a practical on-ramp to building on NDI. Interested participants can register for the session taking place Tuesday, June 16 from 4-5 p.m. at W203/W204 through their myInfoComm login. While distinct from the online course, the session covers complementary ground offering a live, interactive introduction to NDI development that pairs well with the self-paced NDI Fundamentals for Developers online course. 

Visitors can also experience the breadth of the NDI ecosystem firsthand at the NDI Ecosystem Booth, located in Central Hall at booth C7572. The booth will bring together a selection of NDI ecosystem partners including TSL, Creston, BirdDog, Inogeni and more showcasing the range of NDI-compatible products and workflows across hardware, software, and cloud environments. Attendees will also have the opportunity to engage with a live demo station showcasing NDI 6.3, featuring enhanced visibility and control of video sources with real-time stream insights and performance tracking. Multi-location production with distributed sources managed through NDI's advanced discovery and network control, as well as demonstrations of how NDI metadata unlocks smarter, AI-ready video workflows will be exhibited. A live Zoom integration demo will also be on display, illustrating how NDI is redefining collaboration by enabling broadcast-grade quality in enterprise environments. 

For more information about NDI’s education offerings, visit ndi.video. 

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ABOUT NDI   

NDI, a fast-growing tech company, is removing the limits to video and audio connectivity. NDI – Network Device Interface – is used by millions of customers worldwide and has been adopted by more media organizations than any other IP standard, creating the industry's largest IP ecosystem of products.    

NDI allows multiple video systems to identify and communicate with one another over IP; it can encode, transmit and receive many streams of high-quality, low-latency, frame-accurate video and audio in real-time. The growth of NDI is backed by a growing community of installers, developers, AV professionals, and users who are deeply engaged with the company through community events and initiatives.  NDI is part of Vizrt. For more information: https://ndi.video/  

LONDON, UK (April 9, 2026) NDI, the global standard for plug-and-play IP video connectivity, today announced its presence at NAB 2026, where it will showcase the breadth and depth of its ecosystem through live demonstrations and the latest advancements in NDI 6.3. The booth will feature live partner integrations across cloud workflows, AI-enabled metadata and creator tools, alongside a podcast studio and an expanded product wall.

On the show floor, NDI will bring together leading hardware manufacturers, software developers, system integrators, and cloud platforms under one roof to demonstrate real-world workflows. The NDI booth will feature 12 licensee pods from partners including AVer, AWS, Central Control, Mavis, MaxHub, SalrayWorks, Tractus, Vizrt, Yamaha, Z CAM and Zoom, alongside 15-shelf partner product wall spotlighting devices from BirdDog, BOLIN, NEO iD, and OBSBOT.

"NAB is where the industry comes to understand what's next, and what's next is an IP-native world," said Miguel Coutinho, Head of NDI. "NDI is helping define this future. The scale of partners, devices, and workflows on display this year reflects just how far the ecosystem has come, and how central NDI has become to how video is created, moved, and scaled. There is a lot more to come.”

The Most Connected Ecosystem in IP Video

With thousands of compatible products spanning hardware, software, and cloud-native workflows, NDI's ecosystem continues to expand across the IP video landscape. NDI will highlight its certification program, what it means, how it works and why it matters to system integrators and manufacturers alike.

From Local to Global: Video Without Boundaries

NDI will demonstrate how its cloud-native video transport capabilities bridge traditional broadcast infrastructure with modern, distributed production. Live demos at the booth will highlight multi-location workflows, showcasing distributed sources managed seamlessly through NDI’s advanced discovery and network control, and illustrating how NDI enables scalable, intelligent production from local studios to global virtual environments.

NDI 6.3 and Live Demo Station

NDI's dedicated demo station will showcase NDI 6.3, featuring enhanced visibility and control of video sources with real-time stream insights and performance tracking. Attendees will see multi-location production with distributed sources managed through NDI's advanced discovery and network control, as well as demonstrations of how NDI metadata unlocks smarter, AI-ready video workflows. A live Zoom integration demo will also be on display, illustrating how NDI is redefining collaboration by enabling broadcast-grade quality in enterprise environments.

NDI as the Foundation for AI-Driven Media

As AI becomes increasingly integrated into media production, NDI will highlight how its metadata and transport capabilities support scalable AI-driven workflows. NDI will showcase how metadata framework enables more intelligent source selection, switching and analysis, including a demonstration of NDI and Vizrt CaptivAIte.

NDI for Content Creators

Attendees can explore the NDI Basics course, watch demonstrations of how NDI-certified devices support creator-driven production, and experience content creation-focused sessions, including dedicated NDI Podcast sessions. The podcast trailer is already available to listen to on Spotify and Apple Podcasts, with new interviews set to be recorded live at the booth’s podcast area. Booth screens will also feature highlights of NDI for content creation, reinforcing how the technology empowers creators to produce professional-quality content with ease.

Visit NDI at NAB 2026 at booth N2161 in the North Hall. For more information about NDI, visit ndi.video.

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ABOUT NDI

NDI, a fast-growing tech company, is removing the limits to video and audio connectivity. NDI – Network Device Interface – is used by millions of customers worldwide and has been adopted by more media organizations than any other IP standard, creating the industry's largest IP ecosystem of products.   

NDI allows multiple video systems to identify and communicate with one another over IP; it can encode, transmit and receive many streams of high-quality, low-latency, frame-accurate video and audio in real-time. The growth of NDI is backed by a growing community of installers, developers, AV professionals, and users who are deeply engaged with the company through community events and initiatives.  NDI is part of Vizrt. For more information: https://ndi.video/ 

Stevens will be based in Southern California, working from his home office as well as the Absen LA showroom and Broadfield West coast warehouse. He will act as the go-to expert for all things Absen LED, bringing valuable energy and deep product knowledge to the team. 

“Cutter’s extensive background makes him an outstanding addition to our organization,” said Glen Seaman, Broadfield’s Director, Sales Engineering. “We’re confident he will strengthen our support for dealers and help drive continued growth in the Absen LED segment.” 

Stevens is a Hardware Engineer with broad experience in marketing and sales, system integration, operations, R&D, and financial management within medium- and high-tech businesses. His product expertise spans film and video systems design, telecommunications, digital signage, industrial products, and computer services. His first task at Broadfield will be completing full Absen LED certification and act as a valuable resource for all of Broadfield’s dealers and system integrators.  

Broadfield Distributing continues to expand its Absen LED offerings, providing dealers with premium display solutions, inventory on both coasts, and strong technical support to meet the growing demand for high-performance LED video walls in live production, digital signage, and AV environments. 

For more information about Broadfield Distributing Inc. and its Absen LED solutions, visit www.broadfield.com or contact the sales team. 

About Broadfield Distributing Inc. 

Broadfield Distributing Inc. is a specialized distributor dedicated exclusively to video production, live streaming, storage, and AV-over-IP technologies. With inventory on both coasts and a commitment to dealer success, Broadfield delivers expert sales engineering, competitive bundles, and same-day shipping to help integrators and resellers thrive in the pro AV and production markets. The company is proud to partner with leading brands, including Absen, to bring cutting-edge LED display technology directly to the channel. 

Gone are the days of waiting for purchase orders, RFPs, or frantic last-minute calls. Broadfield’s AI doesn’t just process orders — it reads the future. 

“Our new AI engine analyzes market trends, job site patterns, weather data, client calendars, and even the subtle vibes from your latest Zoom calls,” said Gary Bettan, Owner and President of Broadfield Distributing Inc. “It knows when your team is about to land that church install, corporate event, or esports arena project weeks in advance. The gear literally shows up on the job site before you’ve been hired. No more delays. No more surprises. Just pure, magical fulfillment.” 

Early beta testers are already raving. One East Coast integrator reportedly arrived at a venue to find a full NDI workflow — complete with PTZ cameras, production systems, and shared storage — neatly stacked and ready to go, even though the client hadn’t signed the contract yet. 

“It was like the products knew I was coming,” the integrator said. “I thought I was losing my mind until I got the Broadfield invoice that somehow predated my own proposal.” 

The AI Order Processing Engine leverages advanced predictive algorithms (and a little April magic) to ensure that Broadfield’s extensive inventory arrives exactly when — and where — it’s needed. System integrators can now focus entirely on creativity and execution, while Broadfield handles the impossible: delivering the right gear to the right place before the need even exists. 

“This is more than just faster shipping,” added Jim Bask of Broadfield. “This is proactive, preemptive, almost psychic distribution. We’re not just your distributor — we’re your crystal ball with a warehouse.” 

Of course, as with any revolutionary technology, there may be minor quirks during the initial rollout. A few early shipments have reportedly arrived at job sites that don’t exist yet, or for events scheduled in 2028. Broadfield engineers assure users these are “features, not bugs,” and the AI is simply getting a head start. 

About Broadfield Distributing Inc. 

Since 1980, Broadfield Distributing Inc. has been 100% focused on video production, live streaming, and AV-over-IP solutions. We don’t dabble — we specialize. From NDI and SRT workflows to professional cameras, monitors, storage, and everything in between, Broadfield is the trusted partner for system integrators and resellers who demand the best gear and the best support. 

For more information or to experience the future of fulfillment (starting today, April 1), visit www.broadfield.com or contact your Broadfield sales representative. 

**### 

Note: This announcement is intended for entertainment purposes on April 1st. No gear was harmed (or precognitively shipped) in the making of this press release. Happy April Fools’ Day from all of us at Broadfield! 

Michelle Kingsbury joins Broadfield as the dedicated sales representative for the Northwest region. With her deep industry experience and proven expertise in the Pro AV markets, Michelle is well-positioned to strengthen relationships with partners in this dynamic territory and drive growth in solutions for live production, streaming, and AV-over-IP workflows. Most recently, she served as a Sales Representative at TD SYNNEX where she worked with dealers and system integrators to achieve success and growth. Michelle said “I am very grateful I get to continue my journey in distribution with Broadfield!  Looking forward to growing new relationships with customers, vendors, and the internal Broadfield team!” 

Alana Kessler has been appointed to cover the Southwest and Southern California regions. Alana brings extensive experience in enterprise technology sales and channel growth. Most recently, she served as Sales Director at Pixitmedia by DataCore, where she drove significant revenue growth through strategic partnerships and expanded channel activity. Her proven track record includes building long-term client relationships and consistently delivering measurable results. Prior to that, Alana held roles in inside sales at Atempo and strategic account management at a VAR in Los Angeles. A resident of Los Angeles, California, she lives with her husband and daughter and enjoys concerts, travel, and cheering for the 49ers. 

"We are thrilled to welcome Michelle and Alana to the Broadfield team," said Jared Engler, Broadfield Sales Director "Their combined expertise and regional focus will enhance our ability to provide specialized, responsive support to our partners in key markets. As the industry converges around AV-over-IP, live production, digital signage and other innovative technologies, having dedicated professionals like Michelle and Alana ensures we remain the go-to distributor for complete glass-to-glass solutions." 

These hires underscore Broadfield's strategic investment in its sales organization to better serve the evolving needs of the Pro AV and broadcast communities. The company remains 100% focused on video production, streaming, and AV-over-IP—unlike broadline distributors—enabling faster responses, greater flexibility, and direct access to experts who help partners win deals. 

For more information about Broadfield Distributing Inc., visit www.broadfield.com. Resellers interested in partnering or learning more about these regional representatives can contact Broadfield directly at 800-634-5178. 

Click here for a comprehensive directory of all Broadfield sales reps. 

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**About Broadfield Distributing Inc.**   

Founded in 1980, Broadfield Distributing Inc. is a premier value-added distributor exclusively focused on professional video production, live streaming, storage, and AV-over-IP technologies. Headquartered in Mineola, New York, Broadfield supports resellers, system integrators, and VARs with a curated portfolio of leading brands, expert technical guidance, and solutions tailored to the convergence of Pro Video and Pro AV. The company is committed to helping partners grow through innovation, accessibility, and unmatched service.