Bluefish444 Announces 4K / 2K / HD / SD Support for Avid Media Composer 8.6

Jim Bask — Wed, 07 Sep 2016 15:19:52 +0000

S. Melbourne, Australia, September 5, 2016 – Bluefish444, manufacturer of the industry’s highest-quality uncompressed 4K/2K/HD/SD SDI video cards, announces support for industry leading post production software, Avid Media Composer 8.6.

Bluefish444 continue to develop and enhance support for AVID Media Composerediting software enabling advanced SDI/HDMI video input/output with Epoch | 4K Neutron Turbo, the Epoch | 4K Neutron range, and Epoch | 4K Supernova/S+ range of video cards:

Bluefish444 Open IO support for Avid Media Composer 8.6 includes:

4K/2K/HD/SD Video Modes
3G/1.5G/SD SDI Input and Output
4K/2K/HD/SD HDMI Preview with Epoch | 4K Neutron
High Frame Rate 50/59/60fps support at 4K/2K/HD
48fps support at 4K/2K

The continued partnership with Avid allows Bluefish444 to bring the finest quality SDI/HDMI video IO hardware to the industry standard Avid Media Composer 8.6 video editing platform, now with 4K UHD and 2K video modes. Bluefish444 support continues to innovate real time video workflows, by providing full featured native video IO within Avid Media Composer as well as providing ingeSTore multi-channel and live production capture software, compatible with AVID Media Composer.

“We continue to work closely with AVID, bringing the quality and reliability of Bluefish444 SDI/HDMI hardware to AVID’s video and audio editing software via the Avid Open IO program,” comments Tom Lithgow Product Manager Bluefish444. “Many Avid Media Composer customers already rely on Bluefish444 hardware for high quality and stable SDI/HDMI IO and will continue to do so with version 8.6 onward. Our customers are now taking advantage of the Bluefish444 ingeSTore and AVID live production and multi-channel capture workflows.”

Bluefish444 4K SDI/HDMI support for Windows and MAC OSX Avid Media Composer 8.6 is available now and will be enhanced with feature and performance updates after IBC 2016.

About Bluefish444: Bluefish444 is the manufacturer of the industry’s highest-quality uncompressed 4K/2K/HD/SD video cards for the Windows, Mac OS X and Linux operating systems. Its video cards are used in broadcast, feature film and post-production markets for editing, animation, compositing, color correction, restoration, digital intermediate, 3D and IPTV applications. Bluefish444 cards have been used on award-winning feature films, commercials, music videos and sports events worldwide. Bluefish444’s range of video cards are incorporated in video servers, encoders, decoders and character generator solutions by numerous 3rd party OEM manufacturers, in addition to other niche & mainstream applications. Founded in 1998, Bluefish444 is a division and brand name of Bluefish Technologies Pty Ltd., which is based in S. Melbourne, Australia. Its products are distributed via an extensive sales channel of OEMs, dealers, and system integrators globally. For further information, visit www.bluefish444.com

The Bluefish444 Advantage

Jim Bask — Tue, 26 Apr 2016 14:03:28 +0000

What is it about a Bluefish444 video card that differentiates it from the other brands?
Why does the industry refer to Bluefish444 as the Professionals’ Choice?
How does Bluefish444 provide the highest quality video acquisition, preview and mastering?

The answer to these salient questions can be found in understanding the Bluefish444 advantage.

THE BLUEFISH444 ADVANTAGE => MAINTAINING ACQUISITION QUALITY

Bluefish444 best maintains acquisition quality from a digital cinema or broadcast camera’s sensor and lens when captured to file via SDI regardless of bit depth or video resolution. 8 bit, 10 bit and 12 bit 4K/2K/HD/SD video files are acquired and replayed by Bluefish444 hardware with equal precision.

THE BLUEFISH444 ADVANTAGE => PROCESSING MEDIA AT THE HIGHEST QUALITY FOR PREVIEW AND MASTER

At the heart of Bluefish444’s SDI I/O technology is a proprietarily 12 bit video processing engine continuously developed over a decade and consecutively deployed in each generation of new design.

8 bit, 10 bit or 12 bit RGB <-> YUV colour space conversions occur during SDI monitoring and mastering. Bluefish444 process the 8 bit, 10 bit or 12 bit media files at 12 bit pixel depth which includes 4,096 discrete values or red, green and blue per pixel. By contrast 10 bit pixel processing invokes only 1,024 discrete values. Put simply, 12 bit processing is 4 times the quality of the 10 bit processing.

THE BLUEFISH444 ADVANTAGE => UNPARALLELED DRIVER STABILITY FOR CONSISTENT PERFORMANCE

Bluefish444’s Windows, Linux and Mac OSX drivers provide unparalleled stability having been continuously developed for the last decade from a single code base and widely adopted by manufacturers under O.E.M arrangements in mission critical environments involving 24/7/365 operation.

Bluefish444 Professional and Developer cards use the same Windows, Linux and Mac OSX drivers and API’s ensuring consistent, reliable performance.

THE BLUEFISH444 ADVANTAGE => HARDWARE RELIABILITY

Bluefish444’s unlimited warranty and extremely low RMA rates are achieved by an industrial manufacturing process that meets the same exacting standards demanded by the US military for IT hardware manufacturing. The assembly process is regularly verified under audit by government bodies and has ISO 9001 accreditation.

This system is tried and tested with many customers demanding Bluefish444 hardware to ensure that “ON-AIR” systems can be relied upon when it matters.

Take the Bluefish444 Advantage Test by answering the following questions.

Do you use SDI equipped Digital Cinema or Broadcast equipment in your workflow?
Do you acquire, preview or master media at 10 bit pixel depth or above?
Do you acquire, preview or master media at HD resolution or above?
Do you acquire, preview or master media at 48 fps or above?

Yes, then you cant afford NOT to be using the Bluefish444 Advantage for SDI I/O

HOW MUCH DOES THIS COMPLETE WORKFLOW COST?

Whatever the answer, the SDI video card is typically < 5% of the total workflow cost. For such an inexpensive component of the workflow, the SDI video card has the most influence on end to end workflow quality.

Without Bluefish444 SDI I/O quality the original workflow investment in acquisition, monitoring and mastering is degraded down to the equivalent quality of the SDI I/O board deployed.

Bluefish444 SDI I/O is insurance, costing < 5% of the workflow, to protect and maintain the SDI quality throughout.

Don’t let the video card become the weakest link in your SDI equipped professional video workflow! Choose the Bluefish444 Advantage to best maintain your SDI acquisition, preview and mastering quality.