The article from Atomos dives into Bauer Media’s innovative approach to content creation during the prestigious BRIT Awards, held at the O2 Arena in London on March 2nd, 2024. As one of the event’s official broadcast partners, Bauer Media faced the unique challenge of capturing exclusive social media content featuring renowned celebrities like Dua Lipa, Kylie, Charlie XCX, Calvin Harris, and the night’s big winner, Raye. Navigating the fast-paced environment of the red carpet and backstage areas, they needed a solution that would allow them to capture, edit, and distribute content swiftly and seamlessly.

To meet this challenge, Bauer Media turned to the Atomos Shogun C2C workflow. Leveraging the Shogun’s advanced camera-to-cloud capabilities, they were able to transform their content creation process. The Shogun’s onboard recording capabilities allowed them to capture high-quality footage of video interviews with celebrities, unleashing the full potential of their cameras. Additionally, the direct upload functionality enabled real-time transmission of 1080p proxies directly to the cloud, eliminating delays in content delivery.

The benefits of implementing the Atomos C2C workflow were manifold. Bauer Media experienced significantly faster turnaround times, with their first social media video published online a mere 10 minutes after each interview—an exceptional achievement in the fast-paced world of live events. This rapid content delivery ensured enhanced engagement with their audience, keeping them excited and connected throughout the event. Moreover, the streamlined workflow facilitated by the C2C technology eliminated the need for manual file transfers, saving valuable time and resources for editors and social media teams.

Perhaps most importantly, the Atomos C2C workflow enabled real-time collaboration between camera operators, editors, and social media teams. This seamless collaboration allowed for more efficient coordination and decision-making, ultimately resulting in higher-quality content delivered to the audience in record time.

The article underscores the transformative impact of the Atomos C2C workflow on event and broadcast production. By enabling real-time content delivery, immediate editing, and seamless collaboration, it represents a significant leap forward in the industry. Bauer Media’s success at the BRIT Awards serves as a testament to the efficacy of this technology, setting a new standard for collaboration and efficiency in content creation for live events. Through their innovative use of the Atomos Connect range products, Bauer Media has not only achieved record-breaking efficiency but also demonstrated the immense potential for collaboration in the modern media landscape.

Learn more about Atomos Shogun HERE

Learn more about Atomos HERE

The AtomOS 11 operating system includes new features such as EL Zone exposure referenced colorized image, ARRI False Color, and new scheduled playback and recording tools.

Matthew Allard ACS, Newsshooter.

The new Shogun 7-inch monitor-recorder with integrated networking for cloud workflows is ideal for DSLR, mirrorless and cinematic cameras. More codecs & monitoring tools than ever before. The Shogun Ultra  is everything you’d expect from a Shogun. Perfect for HDMI mirrorless and SDI cinematic cameras, with enhanced camera to cloud connectivity.

“The key difference between the new Shogun and Ninja lines is that they have a much brighter, 2000 nit 7-inch screen, plus fully integrated connectivity. Because Shogun has both 12G-SDI and HDMI inputs and outputs, it can be used for cross-conversion, unlike a Ninja fitted with Atomos Connect. Shogun has more power options too, with NP battery slot and an integrated 2.1mm locking jack DC input socket.”

Matthew Allard ACS, Newsshooter.

The new Shogun Series is bolstered by new abilities from AtomOS 11, massive connectivity from integrated networking, more codecs, and compatibility with almost every camera. As the industry requirements have evolved, Shogun Series has also evolved to seamlessly integrate itself into new workflows and market needs without limitations or barriers, thereby opening up new business opportunities.

Check out the full article here!

Learn more about Atomos here!

The Atomos Shogun Inferno combines our award winning HDR, high bright monitor with high resolution, high frame rate recording. Designed for the world’s leading cinema cameras with both QuadLink SDI* and HDMI 2.0 connections for recording up to 4K 60p (HD 240p) video, 4K 30p Raw to CDNG and 4K 60p Raw to ProRes / DNxHR.

AtomHDR image processing lets you shoot with the high brightness range of your camera’s Log profile while maintaining vibrant true-to-life colors. Be at the forefront of the HDR revolution by having a field monitor capable of resolving HDR in the field as you see it

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The 1500nit panel brings HDR to life in 10-bit resolving more colors (1.07 billion colors compared to 16.7 million for standard 8-bit panels) to ensure smooth color transitions in both HDR and SDR (standard dynamic range) shooting.

Shogun Inferno combines high resolution recording, high frame rate recording and playback. Record Video from both HDMI and SDI cameras direct from the sensor to 4:2:2 10-bit ProRes or DNxHR up to an amazing 4K 60p or HD 240p. Record Raw over SDI up to 4K 30p either directly to CDNG or record to ProRes or DNxHR.