The new Extensions framework supports deeper integration with editorial context, allowing tools to interact with sequences, clips, markers, and projects in real time. This helps teams maintain creative continuity while improving efficiency across review, logging, asset management, and finishing workflows. By keeping these processes anchored to the timeline, editors spend less time switching between systems and more time focused on storytelling.

Avid also sees Extensions as the foundation for future workflow innovation. From AI-assisted editing and intelligent search to collaborative review and cloud-connected production environments, the ecosystem is designed to support the growing complexity of modern post-production while keeping the timeline at the center of the creative process.

Read the full article here

Learn more about Avid here

In this article by Kate Large for Red Shark News, Pro Sound Effects has introduced a native sound effects panel for Avid Media Composer, giving editors direct access to a massive library of over 1.2 million licensed sound effects without leaving the editing timeline. Built using Avid’s Panel SDK, the integration streamlines the post-production workflow by eliminating the need to switch between separate apps or browsers to find and import audio, a common bottleneck for editors working under tight deadlines.

The new panel supports a fully licensed workflow from early rough cuts through final picture lock, ensuring that teams can use professional-grade audio throughout the entire editing process. It also integrates with SoundQ, PSE’s free desktop application, allowing users to browse, search, and organize both the company’s library and their own internal sound effects collections. These assets can be stored locally, on networks, or in cloud environments like Avid Nexis, and are imported directly into Media Composer bins with full metadata preserved.

Additionally, the Pro Sound Effects library features contributions from well-known and award-winning sound designers such as Mark Mangini, Richard King, and Chris Watson, adding further credibility and creative value to the offering. The panel is available now at no additional cost for existing PSE customers, with sound effects accessible either through individual purchases or subscription plans starting at $29 per month per user.

Read the full article by Kate Large for Red Shark News HERE

Learn more about Avid HERE

In this article by Jose Antunes for ProVideo Coalition, Avid Technology announces a strategic collaboration with Google Cloud to integrate advanced agentic AI into its production tools, with demonstrations planned for NAB Show 2026. By embedding Google’s Gemini models and Vertex AI into Avid Media Composer and Avid Content Core, the partnership aims to transform traditional video editing into a more intelligent, AI-assisted workflow that reduces time spent on labor-intensive tasks.

The integration focuses on helping production teams manage growing volumes of high-resolution content while moving beyond the limitations of legacy hardware. With AI-driven tools, editors can analyze media context automatically, search footage using natural language, and rely on “agentic” assistants to handle complex processes like matching visual styles, identifying emotional cues, and organizing metadata. This shift allows creatives to spend less time on manual organization and more time on storytelling.

A key part of the announcement is the release of Avid Content Core as a cloud-native platform that acts as a centralized, intelligent media library accessible from anywhere. Meanwhile, Media Composer gains new Gemini-powered capabilities, including automated logging, metadata enhancement, and even B-roll generation. Together, these innovations enable faster, more intuitive content discovery—turning what once took weeks of searching into seconds.

Overall, the collaboration signals a major step toward AI-driven post-production, where intelligent tools actively assist editors rather than simply automate tasks. Avid and Google Cloud position these advancements as the foundation for future workflows that streamline production and empower creative teams to focus on high-value storytelling.

Read the full article by Jose Antunes for ProVideo Coalition HERE

Learn more about Avid HERE

Avid Creator Day Sale – Save 20%!

Avid is excited to announce the Avid Creator Days Sale, a special annual promotion designed to empower creativity through the industry’s leading audio, video, and music creation solutions.

From March 16 to April 13, 2026, eligible annual subscriptions will be available at 20% off. Call your Broadfield sales rep at 800-634-5178 for more information!

Avid Media Composer Ultimate Subscription 1-Year
Media Composer delivers speed, precision, and creative power for every editor. Trusted by Hollywood pros, it’s built for today’s production demands.
IN STOCK!
SKU: MCUSUBESD
MPN: 4935-00017-00
$539.99 reg. MSRP
$432.00 PROMO 
3/16 – 4/13/26 Only!

Avid Sibelius Ultimate Annual Subscription
Enjoy a full toolset to compose, arrange, and engrave without limits
SKU: SIBUSUB
MPN: 4935-00328-00
$199.99 reg. MSRP
$159.00 PROMO 
3/16 – 4/13/26 Only!

Avid Pro Tools Studio Annual Subscription
Complete toolset for professional music creation, editing, and mixing
SKU: PROTOOLSSUBESD
MPN: 4935-00028-00
$299.99 reg. MSRP
$239.00 PROMO 
3/16 – 4/13/26 Only!

Avid Pro Tools Ultimate Annual Subscription
Advanced suite for audio post and large-scale music production
SKU: PTUSUB
MPN: 4935-00029-00
$599.99 reg. MSRP
$479.00 PROMO 
3/16 – 4/13/26 Only!

Save 33% on Avid Media Composer Ultimate Subscription 1-Year

From 11/3 until 12/31/25 you can save 33% on Avid Media Composer Ultimate Subscription 1-Year! Contact your Broadfield sales rep at 800-634-5178 for more information on this great holiday sale!

Avid Media Composer Ultimate Subscription 1-Year
Media Composer gives you speed, precision and creative power to tell your best stories, whether you’re a seasoned pro or starting out. Trusted by Hollywood and TV professionals worldwide, it’s the go-to editing solution built for today’s production demands.

SKU: MCUSUBESD
MPN: 4935-00017-00
$539.99 reg. MSRP
$361.79 PROMO
11/3 – 12/31/25 Only!

Avid NEXIS PRO+ 80TB

Avid is pleased to introduce the Avid NEXIS PRO+ 80TB, our latest storage solution designed for small and growing production environments, making it perfect for audio post, educational, and video post production facilities.

Click Here to start the conversation with the Broadfield CPQrew Team and find out how Avid NEXIS can elevate your workflow. 

Avid NEXIS Pro+ 80TB System with Perpetual

• For smaller teams (cannot be mixed with “F-series” engines)
• Drives: Supports 1 Media Pack (10 HDDs) in a 80 TB capacity
• Scalability: 80–320 TB by connecting up to four PRO+ engines together
• Bandwidth: Up to 700 MB/s per PRO+
• Network interface: 10/25GbE (SFP28)

$22,000.00 MSRP

What’s New
The Avid NEXIS PRO+ 80TB delivers the performance and reliability customers expect from Avid NEXIS, now with greater capacity at a competitive price point.

Key Benefits

• Higher Capacity: 80TB of storage, double that of the PRO+ 40, empowering teams to handle larger, more complex projects with confidence. Systems can be expanded with up to four engines, delivering as much as 320TB of shared storage per system.
• Cost-Effective: Expanded storage capacity at an accessible price point, ~34% lower per TB than the PRO+ 40.
• Future-Ready with NEXIS Remote: With upcoming NEXIS Remote software updates, editors will be able to collaborate seamlessly in real time on high-resolution media from anywhere by caching only the media they need locally. This extends Avid’s trusted Bin Locking and Project Sharing workflows beyond the walls of the facility and ensures teams are ready for the future at no additional cost. 

With the Media & Entertainment industry projected to grow through 2025 and 2026, the Avid NEXIS PRO+ 80TB is the right solution at the right time for customers planning new productions.

Mineola, NY – May 16, 2025 – Broadfield Distributing, Inc. is excited to announce its participation at the DVG Integral Prime event on Tuesday, May 20, 2025, at the Virginia Crossings Hotel & Conference Center in Glen Allen, VA. Attendees are invited to visit Broadfield’s booth to experience live demonstrations of innovative products from leading brands, including Avid, Kiloview, Netgear AV, and BirdDog.

Broadfield’s booth will highlight Avid’s industry-standard editing and media management solutions, Kiloview’s advanced video encoding and streaming technology, Netgear AV’s high-performance networking solutions tailored for AV professionals, and BirdDog’s cutting-edge NDI-based cameras and converters. These products represent the latest in broadcast, production, and streaming technology, offering powerful tools for content creators and media professionals.

In addition to the featured brands, attendees can explore solutions from other top vendors in Broadfield’s extensive line card at the show, including AJA, Facilis, Vizrt, Canon, SNS, Panasonic, Telestream, PTZOptics, LiveU, and Grass Valley. These industry leaders will showcase their latest innovations, providing a comprehensive look at the tools driving modern media workflows.

“We’re thrilled to exhibit at DVG Integral Prime and bring hands-on access to the latest technology from our trusted partners,” said Glen Seaman, Director of Sales Engineering at Broadfield Distributing. “This event is a fantastic opportunity for customers to see how these solutions can elevate their projects, and then work with DVG to build their entire production workflow.”

DVG Integral Prime is a premier event that will include workshops, networking, and hands-on product demonstrations. See the latest in broadcast and production solutions from over 40 of the top manufacturers in our industry! Seminars with guest speakers will be covering a number of topics ranging from 4K to video over IP. Click here to register.

In Final Cut Pro (v11.x), Apple has added features like Magnetic Mask, Smart Conform, Scene Removal Mask, and Transcribe to Captions—all powered by machine learning. Importantly, Apple’s AI processes everything locally on your device, so no media is sent to the cloud and your content stays private. This privacy-first approach ensures your data isn’t used for AI training or compromised by third-party systems.

Adobe Premiere Pro (v25.x) offers a broader range of AI features, some of which require cloud processing. Highlights include Generative Extend, Text-Based Editing, Enhance Speech, Auto Ducking, and Scene Edit Detection. Adobe processes select tasks in the cloud, particularly for advanced transcription and translation, but takes care to use only content they have legal rights to when training AI models.

While we await an official feature list from Blackmagic Design for DaVinci Resolve, the direction is clear: AI in creative software is here to help, not replace. As Avid says, “The human is still in the loop.” These tools dramatically cut time spent on tedious editing steps, but the editor’s vision and judgment remain essential. At NAB 2025, the message was unified: the future of AI in post-production is about enhancement, not automation.

Learn more about Avid Here

This milestone reflected the growing need for news organizations to adapt quickly to an evolving media landscape. With more viewers turning to digital platforms, mobile devices, social media, and FAST channels for their news, legacy workflows simply weren’t keeping up. Avid’s answer was a unified platform enabling seamless story planning, asset management, editing, and multiplatform publishing from anywhere—whether in the newsroom, on location, or working remotely.

Wolftech’s mobile-first design, now fully embedded within MediaCentral, allowed journalists to collaborate in real time, optimize planning and resource allocation, and stay focused on telling impactful stories. With new AI tools like Avid Ada Transcribe helping teams surface relevant content instantly, it became clear that Avid wasn’t just adapting—it was setting a new pace.

The integration was more than a feature upgrade; it was a reimagining of how modern newsrooms could operate. And for teams under pressure to move faster, do more with less, and reach broader audiences, Avid and Wolftech delivered a next-generation toolkit designed for exactly that mission.

Learn more about Avid HERE

The new updates boost workflow efficiency with improved panel integrations, deeper third-party support like Flawless’ DeepEditor, and enhanced AI tools such as ScriptSync and PhraseFind. Media Composer now offers tighter integration with Pro Tools, enabling sub-frame audio automation and streamlined metadata exchange. Speech-to-text tools now allow editors to navigate dialogue with AI-generated transcripts directly in the clips.

Additional previews at NAB will include Cue Pro for streamlined ADR and Matchbox for seamless conforming between sound and video. Avid is aiming to simplify, scale, and secure content creation for post-production teams across the globe.

To learn more about Avid click HERE

Learn more about Avid HERE