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The spotlight of OWC’s new releases is the comprehensive OWC Atlas ecosystem, designed to streamline the content creation process from capture to completion. Ramirez introduces the flagship product, the Atlas Pro CFexpress 4.0 Type A card, engineered for demanding projects with a focus on speed and reliability. Notably, these cards leverage CFexpress 4.0 technology for significantly faster data transfer rates compared to previous iterations, promising enhanced performance for content creators.

OWC’s commitment to data security is emphasized through industry-leading certifications and rigorous testing standards, ensuring stability even under extreme conditions. Additionally, the Innergize software complements the Atlas ecosystem by maintaining card health and optimizing performance over time, further bolstering confidence in the gear’s reliability. Ramirez also highlights the availability of OWC’s USB4 Atlas CFexpress 4.0 Type B readers, offering compatibility and performance enhancements for users.

In addition to the Atlas series, Ramirez introduces other new products from OWC, including the Envoy SSD, Envoy Pro Elektron, and Envoy Pro Mini, each catering to different storage needs and preferences of content creators. These products boast impressive performance metrics, rugged designs, and versatile connectivity options, making them suitable for various professional and personal applications.

As Ramirez prepares for the NAB event, he expresses anticipation for discovering more innovative gear from OWC and other exhibitors, signaling further updates and surprises in the realm of content creation technology.

Read the full article by Mark Anthony Ramirez for LaptopMag HERE

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In a recent PetaPixel blog post by Jaron Schneider, OWC unveiled a new line of CFexpress cards that adhere to the CFexpress 4.0 specification. The company’s Atlas Pro and Atlas Ultra cards stand out by doubling the speed of their predecessors, reaching up to 3,650 MB/s read and 3,000 MB/s write speeds, a remarkable 97% improvement over the prior generation. This advancement empowers photographers and videographers to capture high-quality content, including 4K, 6K, and 8K+ videos, while also facilitating faster content access and offloading for editing and distribution.

What sets OWC apart further is the remarkable efficiency of its cards, consuming only one-third of the power allowed by the specification, distinguishing them from competitors. Currently, OWC joins ProGrade Digital as the only manufacturer producing CFexpress 4.0 cards, although Nextorage plans to enter the market in the near future.

A notable breakthrough is OWC’s compatibility with its Innergize software, allowing users to upgrade the firmware of specific previous-generation PCIe Gen3 Atlas Ultra 1TB and 2TB cards to CFexpress 4.0 firmware. This is a first in the memory card industry, enabling existing card owners to elevate their card’s performance without having to purchase new ones.

The blog post also highlights a prototype OWC CFexpress 4.0 card reader, demonstrating the significant speed boost when using OWC’s USB 4.0 card reader. This firmware update is available for free to enhance older cards’ performance.

It’s important to note that both CFexpress 2.0 and CFexpress 4.0 cards are backward compatible with cameras that accept CFexpress cards, though the full benefits of CFexpress 4.0 will require new hardware in cameras.

For pricing and availability, OWC’s Atlas Pro CFexpress cards come in 256GB and 512GB capacities, priced at $169.99 and $199.99, respectively, while the Atlas Ultra cards are available in 1TB and 2TB capacities for $579.99 and $999.99, respectively. The upgrade for compatible Atlas Ultra CFexpress cards is free and can be completed via OWC Innergize software. The USB 4.0 card reader used in testing is expected to hit the market in early 2024.

Read the full article by Jaron Schneider for PetaPixel HERE

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