Digital Joy Insight was designed to address that growing complexity. Instead of bouncing between AWS, Azure, and GCP portals, teams can view everything from a single dashboard. This unified approach makes it easier to monitor live productions, track account usage, and keep budgets in check.

One of Insight’s standout features is its real-time cost awareness. Automated alerts help teams catch unexpected spikes before they turn into surprise invoices, while built-in collaboration tools give finance and engineering a shared view of forecasts and spend trends.

Insight also analyses cloud usage to highlight potential optimisations—surfacing cost-saving opportunities without slowing down creative workflows.

For media teams navigating global premieres, live events, or multi-account pipelines, Insight brings clarity to an environment that’s often fast-moving and unpredictable.

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1. Authentic Storytelling: Prioritize genuine, relatable content that connects with audiences on an emotional level through real-life narratives and user-generated content.
2. Personalization and Interactivity: Tailor video content to individual preferences using data-driven insights and interactive elements to engage viewers deeply.
3. Short-Form Content: Focus on creating concise, snackable videos optimized for mobile consumption, leveraging platforms like TikTok and Instagram Reels.
4. Integration of AI and Emerging Tech: Utilize AI and emerging technologies like AR and VR to anticipate viewer preferences, streamline production, and create immersive experiences.
5. Repurposing for Different Apps: Repurpose video content across multiple platforms to maximize engagement and reach different audience segments effectively.
6. Live Video and Virtual Events: Connect with audiences directly through live video on social media platforms, fostering interaction and engagement.
7. Accessibility and Inclusivity: Prioritize accessibility features like closed captioning and subtitles to ensure all viewers, including those with disabilities, can access and engage with video content.

The blog concludes by highlighting the importance of embracing authenticity, personalization, interactivity, and innovation in video content creation to resonate with audiences and achieve measurable results in 2024.

Read the full article by Elle Jackson for DigitalJoy Media HERE

Learn more about DigitalJoy Media HERE

We were able to customize our landing page, https://www.broadfield.live/ and change out things when needed. Another plus is we get to keep an archive page of past webinars, which is a great tool for our dealers to use. We are also able to add links to the homepage that is pertinent to that days show and guest.

“We originally started doing the weekly shows on YouTube Live, but I didn’t like the lack of control over the platform. We are a B2B distributor, and the shows are very specific to our dealers. When we post on YouTube, we cannot control who views the video, so we have to be very careful about giving specifics on dealer pricing or promotions. By hosting on our own landing page, we can control who is invited to watch the videos. It is also much easier to have a targeted discussion than to try to manage the comment sections on public CDNs like YouTube.”

Jim Bask, VP of Marketing at Broadfield

We go live every Thursday at 1pm EST for our Liquid Lunch and Learn dealer webinar on https://www.broadfield.live/.

To learn more about Digital Joy please contact your Broadfield sales rep.

Check out the full Case Study here!

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Learn more about Digital Joy here!

Tune in every Thursday at 1pm ET to check out our Liquid Lunch & Learn dealer webinars here!

1. Start with a great title – Capture your audience’s attention! 

First impressions are key. If you want someone to register, you have about 5 seconds to intrigue them with a title that will entice them to investigate further. Attention spans are short, and people are saturated with content all the time, so a concise, compelling, snappy title is vital to the success of your webinar.  

2. Create an informative landing page

You got their attention with the title, now it’s time to reinforce the value on the landing page. Here you dive into the details, giving the classic “Who/What/Why/When.” On this page, you need the following:

• brief bios and pictures of your presenters 
• an explanation of what will be covered 
• date and time.  

As a rule, be as brief as possible (bullet points are your friend!) and reinforce the value of attending.  

3. Co-market with your host

If your webinar presenter is not from within your company, this presents a great opportunity to co-market. It’s in their best interest to get more attendees, too, so encourage them to post on social and hit their contact lists. 

4. Have an email plan

A structured email plan will help you spread the word. At the minimum, you should be sending email promotions and reminders: 

• Two weeks in advance  
• One week in advance 
• The day before 
• The hour before.  

Segment your emails for different audiences, and experiment with including relevant blog posts, eBooks, or other content on similar topics. 

5. Blast on social

Similar to email, a structured social plan helps you promote your webinar to a wider audience. Use a scheduling tool like Hootsuite to post to all your social accounts about your upcoming webinar once a week for the weeks leading up to your webinar.  

6. Experiment with paid media

Paid social is a great way to capture audiences beyond your email list or followership. A LinkedIn campaign can be a great way to attract interested parties who might not interact with you otherwise. Create a budget and try using LinkedIn ads, Facebook or Instagram ads, and targeted Google ads for at least two weeks before your webinar. 

7. Put it on your homepage

Your homepage is your top visited website page. Leverage it to get attendees to the webinar by including a web section, a bottom corner pop-up, or a full-screen pop-up promoting it. It also indicates that your entire company supports the webinar and the content you are pushing. 

Read the full article from Digital Joy HERE

Learn more about Digital Joy HERE

Virtual events are still everywhere, even with the COVID-19 restrictions easing. Virtual events have many benefits compared to in person events, such as lower costs, easier scheduling and more. Virtual events usually include multiple sessions and webinars and allows the audience to interact. With Digital Joy, you can gather in-depth analytics for your event.

“Virtual events are a cost-effective way to deliver content to your audience. If your industry is crowded, hosting a virtual event with great speakers and networking opportunities helps you differentiate yourself from the marketplace. And the barriers to entry are low, meaning that almost anyone on any budget can host a virtual event.”

Tracey Shaw, Digital Joy

Digital Joy Events allows you to create custom branded virtual events with tools and features to engage and ignite your audience.

Check out the full article here!

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1. Customization

Everything you offer online needs to reflect your brand – up to and including your chat software! A customizable chat feature that allows you to stick to your brand guidelines is a must.   It allows you to elevate your brand, build brand awareness or monetize and highlight a sponsor brand.   Look for vendors who offer many different themes, color settings, and fonts.  Including the functionality to company logos or other avatars to identify key contributors easily.

2. Ease of Use

The last thing you want is your attendees or users distracted by chat pop-ups that take them outside of your event or onto a new browser. We all live online and probably have 15 other browser windows open, and navigating back to where you were is an irritant that takes your audience out of the moment. Your chat needs to be contained and easy to navigate.

3. Scalability

If you are going to invest in group chat, you need something that will grow with you. Whether your event is a small gathering of bird enthusiasts or a huge gaming community of thousands of users, you need a chat feature that can handle the volume. And for different topics and threads, private and public breakout rooms of any size are a must.

4. Ability to Pin Messages

If you have ever seen a popular Instagram Live, you know how quickly chats can disappear when thousands of people are chiming in at once. During your event or in your user groups, you need the ability to pin messages to the top, whether it’s an announcement or a great question from an audience member. In a virtual event, for example, you could pin a message like “Starting soon at 10 am EST, join us for Gaming Marketing Strategies on the Main Stage.”

5. Comprehensive Admin Capabilities and Security

Managing your online chat on the fly is important because trolls can strike at any time to disrupt your event or space. We have all seen this happen! Look for a chat product that has a feature that enables your team to manage messages, moderate comments, and ban users.  For added security look for a product that allows you to download transcripts of messages in case you need to review them after the fact or find bad actors.

6. Images and Emojis

Memes and emojis are a big part of the way everyone communicates. Even your Great Aunt Nancy knows how to send a heart and seven smiley faces. You need a chat platform where your audience can communicate how they want – and that includes images, emojis, reaction buttons within chats, and avatars and logos to attach to a profile and create unique identities.

7. Integration

As many chat platforms as there are out there, there are even more options when it comes to building websites or events. Whatever you are working with, you need online chat software that integrates easily and is a breeze to install and set up whether integrated into your website or as a standalone product.

Read the full article from Digital Joy HERE

Learn more about Digital Joy HERE

Tune into broadfield.live at 1pm ET to see the Digital Joy Events platform with Engage Surveys & Chats live and in action. We will be presenting lots of new products, special promotions and shipping updates while showing off this exciting new tool. If you are working with Broadcasters, Events Coordinators and Live Producers than Digital Joy is your solution to get them a robust platform with engagement and analytics while building recurring revenue with SAAS.

Digital Joy is available now at Broadfield
Call you sales rep at 800-634-5178 for more info

Digital Joy Chat

A new standard in online user engagement is now available for your business or organization! Boost audience engagement and enrich the user experience with the group and direct online group chat capabilities.

SKU: DJCHATPLUS

Digital Joy Engage

Digital Joy Engage provides truly live results that update on the presentation screen in real-time. Present your poll results live within Digital Joy’s Engage dashboard or by using our Microsoft PowerPoint integration.

SKU: DJENGAGEPLUS

Digital Joy Events

Digital Joy Events is a virtual event platform that allows you to create custom branded virtual events with tools and features to engage and ignite your audience.

SKU: DJEVENTSPLUS

Contact your Broadfield Sales Rep for More Info
and Tune in Thursday, Sept 1, 2022 at 1pm ET to broadfield.live
to see it in action and to engage in our live webinar!