Press Release PARIS, January 12, 2016 – Firefly Cinema, a developer of affordable color grading and dailies processing applications, today announced V6 of its comprehensive color grading software suite which includes: FirePlay (for playback), FireDay (for digital dailies) and FirePost (for color finishing). Used on hundreds of feature films (Planetarium, The History of Love, Belle and Sebastien), FireFly Cinema solutions provide an integrated and production-wide approach to managing color workflows on-set, through dailies and postproduction.

Unlike other solutions, the FireFly Cinema applications are built to be faster, less complicated, and more affordable for independent filmmakers as well as big budget features. Thanks to FireFly Cinema’s unique SaaS (Software as a Service) licensing model, productions pay only for what they need when they need it.

For V6, an enhanced graphical interface has been developed to make the product suite even more intuitive for new and existing users alike.

FireFly Cinema’s color management tools for digital cinema includes three integrated applications:

FirePlay is a free, high quality on-set playback and previewing tool that can handle almost any camera format and provides simple professional color grading. It’s the starting point of the powerful FireFly set-to-finishing workflow. The Live Grading option enables live viewing of color decisions on a professional monitoring setup. Color grading settings are sent automatically to an external LUT box, which provides real-time previews on a calibrated monitor. For V6, FireFly expanded support for the latest LUT hardware from Teradek COLR, FSI’s monitors and BoxIO devices, Off Hollywood’s OMOD, and Panasonic’s VariCam. Users can now perform real-time color grading and can read any type of RAW file in a calibrated environment.

FireDay is a high-quality digital dailies management tool that handles any camera format; provides live grading; offers simple, powerful professional color grading; manages all sync, backup, versioning and rendering; and generates helpful color metadata throughout the workflow. With FireDay Studio and the Live Grading option, users finally have an all-in-one solution at an affordable price point. In V6, FireDay added support for Teradek COLR, FSI’s monitors and BoxIO devices, and Off Hollywood’s OMOD, plus support for ACES v1.0.3 , and Aspera integration.)

FirePost is for colorists working in finishing suites and color laboratories, who need a powerful coloring tool that offers unlimited creative primary and secondary grading, great-looking color effects, wide compatibility, managed rendering and collaborative workflow support for larger teams. In V6, FirePost added GLSL shader support. When working with full resolution images, Pixelspan’s Bit Exact Round Trip compression format is now supported with the addition of a Pixspan license.

“What sets FireFly Cinema apart for me is the all-in-one solution it provides. Optimized for professional lab environments with color management deeply embedded in all aspects of the software, it is a fully scalable solution that allows us to service anything from a single feature to several episodic TV shows in parallel.” says Dado Valentic, an award winning color grading artist and founder of Mytherapy, a creative studio for digital color correction and motion picture retouching. “With FireFly Cinema, ACES support is integral as well as all variants of HDR. We have been able to customize our workflows and easily respond to client special requests.”

Additional New Features in FireFly Cinema Version 6:

• ALF-2 Arri Look File support
• Red R3D SDK 6.2 support (8k)
• Custom adjustable ODT (Output Device Transform) in the project
• RAW Format Support for Sony X-OCN
• Avid DNX HR codec support
• Tangent Ripple control panel support
• Newly redesigned user interface targeted at new users

To improve production workflows to and from other systems, export options have been revamped and improved for V6. It is now possible to export directly from the gallery, the timeline, or pool media. Additionally, 3D LUTs can be exported in the most commonly used industry formats.

The FirePlay application is free and can be downloaded here. FirePlay Live adds live grading and CDL exports.

Firefly Cinema Enables On-Set to Edit Suite Color Workflow for Radu Mihaileanu’s A History of Love

From CreativeCow

(Paris, France–November 14, 2016) Firefly Cinema, a developer of affordable color grading and dailies processing applications, today announced that its entire suite of solutions was used on Radu Mihaileanu’s latest feature film, A History of Love, to manage the digital cinema color workflow, from on-set dailies through to the finishing suite, ensuring a consistent color process throughout the production and post production of the movie.

The History of Love (L’Histoire de l’Amour), which opened in French theaters on November 9th 2016, is an internationally co-produced romantic drama film directed by Radu Mihaileanu (The Concert), starring Derek Jacobi (The King’s Speech), Gemma Arterton (The Prince of Persia), Elliott Gould (Ocean’s Eleven), and Sophie Nelisse (The Book Thief). Based on the 2005 novel of the same name by Nicole Krauss, the story follows a Polish Jewish immigrant who has long been nursing the pain of losing the great love his life, Alma, after her family emigrated to the United States during World War II.

Throughout the production of the movie, a system running Firefly’s FireDay digital dailies coloring tool was set-up close to the camera to provide a live grading preview on a reference monitor in the video village.

Director of Photography (DP), Laurent Dailland, explains: “The fact that FireFly Cinema offers a complete suite of products is very unique. It ensured that decisions we made on set about the look were carried all the way through the post and finishing processes. Just a few years ago, there wasn’t really a great solution for an end-to-end color workflow. But now, it’s really unacceptable to start a film project without having one in place. It’s the only way for both the DP and the director to be sure that the creative decisions they make on set are faithfully carried through to the final film.”…[continue reading]

PARIS, November 15, 2016 – Firefly Cinema, a developer of affordable color grading and dailies processing applications, today announced that its entire suite of solutions was used on Radu Mihaileanu’s latest feature film, A History of Love, to manage the digital cinema color workflow, from on-set dailies through to the finishing suite, ensuring a consistent color process throughout the production and post production of the movie.

The History of Love (L’Histoire de l’Amour), which opened in French theaters on November 9th 2016, is an internationally co-produced romantic drama film directed by Radu Mihaileanu (The Concert), starring Derek Jacobi (The King’s Speech), Gemma Arterton (The Prince of Persia), Elliott Gould (Ocean’s Eleven), and Sophie Nelisse (The Book Thief). Based on the 2005 novel of the same name by Nicole Krauss, the story follows a Polish Jewish immigrant who has long been nursing the pain of losing the great love his life, Alma, after her family emigrated to the United States during World War II.

Throughout the production of the movie, a system running Firefly’s FireDay digital dailies coloring tool was set-up close to the camera to provide a live grading preview on a reference monitor in the video village.

Director of Photography (DP), Laurent Dailland, explains: “The fact that FireFly Cinema offers

 a complete suite of products is very unique. It ensured that decisions we made on set about the look were carried all the way through the post and finishing processes. Just a few years ago, there wasn’t really a great solution for an end-to-end color workflow. But now, it’s really unacceptable to start a film project without having one in place. It’s the only way for both the DP and the director to be sure that the creative decisions they make on set are faithfully carried through to the final film.”

For Dailland, it was important to be able to collaborate with the Director on the artistic aspects of the final look and doing this on-set maximized the use of their time. FireDay captured all color grading decisions made while previewing in a metadata database, and made them available to any other digital film management personnel who might need them. Thanks to FireDay’s user friendly and intuitive interface, the data wranglers who were located “near set” in a separate production area were able to use another FireDay system with access to the same color data to manage copying, backups, MD5 verification (generating MD5 codes that could be used to check integrity of copies throughout the post process), cataloging, and automatic application of color grading to the RAW files.

Using FirePlay, Firefly’s on-set playback and color tool, Dailland was able to check the color grading even when he was not on set. The data wranglers simply exported a few stills from the RAW video clips along with the color grading data on a USB drive every evening, to allow Dailland to playback and tweak settings on his own laptop in RAW format, using a copy of FirePlay Free. This way, he was able to make adjustments and save his new color grading decisions back to the project database.

Using FireDay, the data wranglers were also able to quickly create H.264 versions of the files for the director, Radu Mihaileanu to preview, using a simple media player like QuickTime. This fulfilled his need to have dailies of the footage, and allowed him to provide any additional notes on color, and provide instructions for the production team.

Eclair Group, the lab that worked on the History of Love also benefited from the use of Firefly’s FireDay. After receiving a copy of all RAW camera files together with the associated metadata, the team at Eclair was able to use the same MD5 codes generated during the on-set backup to ensure that nothing had been corrupted, protecting the integrity of the entire production as media arrived for post production.

The finishing process was handled by IKE NO KOI, a Paris-based DI & VFX studio for feature film, television and the commercials industry (and an early adopter of FireFly tools). Once they received the RAW files and metadata from Eclair, and the EDLs from the film editor, the team at IKE NO KOI used FirePost to conform the edit decisions against the original RAW files from Eclair. Throughout the conform process, they also applied the dailies’ color grading using the settings from the shared database. Using FirePost, the colorists were able to view the edit suite files side-by-side with the RAW files and ensure a good match to the look from post.

By doing this at the start of the finishing process, IKE NO KOI was able to ensure visual continuity for the director and the DP: the look they saw on the first day of finishing was the same look that they saw in the edit suite. In fact, except for any changes during the post finishing process, it was the look that he and the DP established and approved on set. This approach provided the team at IKE NO KOI with the ideal starting point to the artistic process of finishing. FirePost offered the combination of powerful creative tools and ease of use, allowing them to apply unlimited secondary color grades and filters to add an entire extra creative dimension to the final result of the film.

IKE NO KOI used FirePost in their main finishing theater, but also in the assistant colorist suite to manage rendering and offline file processing more efficiently. The two FirePost systems were connected on a LAN, to keep all metadata files involved in the production in sync.

The FireFly Cinema workflow managed and synchronized file IDs for all RAW and proxy file versions, various color decisions, edit decision lists, and complex timelines with multiple clips, etc. The FireFly database also enforced user permissions, to determine who could change these files for the project, ensuring multiple users were able to work together to finalize projects more quickly without stepping on each other’s toes.

About FireFly Cinema

FireFly Cinema creates digital color management solutions. The FireFly Suite offers a comprehensive color workflow encompassing FirePlay (for playback), FireDay (for digital dailies) and FirePost (for color finishing). 

With 35 years of combined experience on hundreds of feature films at Europe’s largest digital laboratory, the company strives to remain at the forefront in the digital cinema age and offers a suite of software solutions that complete the workflow for color professionals everywhere. Based in France, the birthplace of cinema, FireFly Cinema tools are widely used across European film productions. Learn more at www.fireflycinema.com 

FireFly is not just the name of a popular western space opera, it’s also the name of a series of tools for cinematographers. Used in films as the recent History of Love.

FireFly Cinema, a French based developer of affordable color grading and dailies processing applications, offers a complete suite of products for cinematographers. It’s one more solution to explore if you’re looking for alternatives.

Programs as DaVinci Resolve from Blackmagic Design have changed the landscape when it comes to NLEs. Suddenly, newcomers to the industry discover a free solution that competes with some of the classic names, in terms of non-linear editors. We’ve covered here at ProVideo Coalition some of those free options and since we’ve published the article many of these solutions have evolved, becoming even more powerful…[continue reading]

FireFly Cinema will be demonstrating some powerful new capabilities at the Expo:

• Support for a host of new RAW camera formats, ensuring compatibility with the latest production setups:
  • MXF/ARRIRAW file format used by the ARRI ALEXA Mini.
  • Arri ALEXA 65 and ALEXA Mini mini, Arri Open Gate
  • Panasonic VariCam MXF,
  • Canon C300 Mark II XF-AVC
  • RED EPIC Dragon
• Support for the latest in color standards: the ACES open color standard
• HDR support by enabling the SMPTE ST 2084 transfer function
• Support for the new Teradek COLR LUT Box for live color grading previews

CEO Philippe Reinaudo enthused: “FireFly Cinema is excited to bring these new capabilities to market and make it even easier for digital cinema professionals to achieve creative color results even in the most complex and demanding film production environments.”

Company Info

FireFly Cinema creates digital color management solutions. With 35 years of combined experience on hundreds of feature films at Europe’s largest digital laboratory, they strive to remain at the forefront in the digital cinema age and offer a suite of software solutions that complete the workflow for color professionals everywhere. Based in France, the birthplace of cinema, FireFly Cinema tools are widely used across European film productions.

Learn more at www.fireflycinema.com or sales@fireflycinema.com or (323) 317 7627

FireFly Cinema products are available through dealers affiliated with Broadfield Distributing, Inc.

Learn more at www.broadfield.com or 1-800-634-5178

Broadfield New Product Set-Up Alert

FireFly Cinema Color Management Software

Click Here to Download a zip file with complete marketing resources

FireFly Cinema offers a complete suite of color management tools for the digital cinema era. As a leading software developer of high end post-production and on-set color grading solutions, Paris-based FireFly Cinema has enjoyed widespread success in Europe and is now available in the US. The FireFly product line offers a comprehensive color workflow encompassing FirePlay (for on set playback and live previews), FireDay (for digital dailies and backup management), and FirePost (for color finishing suites). The latest releases now include support for the new ACES 1.0 Academy color system, and a shared database for project-wide color metadata management.

Now through July 31, 2016 FireFly Cinema is offering a 50% OFF Introductory Promo.

	FirePlay	FirePlay Live
Grading
Raw Player
Advanced Color Mode
Live Grading	×
Export CDL et Luts	×

	FireDay	FireDay Studio
Live Grading Option (Extra Cost)	$299.00	$299.00
Copy media to backup storage
MD5 Copy Verification
CDL and LUT Grading modes
Primary Color Correction
Secondary Color Correction
Advanced Color Modes	×
Render (by shot or by timeline)
Audio Sync	×
Node-based Processing pipeline	×
Shared workgroup server	×
Workgroup Background Rendering	×
Tree-based version rednering	2 versions	Inf
Input Group Set-Up	×
3DS – Steroscopic support	×
Output formats	H264/ProRes/DNX only	All