gtech – BROADFIELD NEWS https://news.broadfield.com Distributor of Live Production Equipment for Resellers Only Wed, 22 May 2019 20:07:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://news.broadfield.com/wp-content/uploads/2018/11/bdi-square-logo-150x150.png gtech – BROADFIELD NEWS https://news.broadfield.com 32 32 G-Tech Workflow: Speed vs. Capacity, Choosing the right portable drive https://news.broadfield.com/g-tech-workflow-speed-vs-capacity-choosing-the-right-portable-drive/ Wed, 22 May 2019 20:07:36 +0000 https://news.broadfield.com/?p=13217 Check out this article below from christmartinscholl.com about G-Technology.

Hi guys,

Welcome back to the blog and another episode of My workflow with G-Technology.

This time I’m going to talk about the importance of speed vs. capacity, and the different mobile drives I use personally. Since G-Technology offers a wide range of portable storage solutions with different features, I thought it’d make sense to highlight each of them and explain how I use them in different parts of my process. Hopefully, this gives you guys a better understanding of what would fit your very own creative workflow best.

Speed vs. Capacity

We creators live in a complex world, dealing with all kinds of different media types and tools to get the job done. The imaging technology industry proceeds very fast and every year or so, we see big leaps in sensor development and resolution. This means, that files sizes not only get bigger and bigger, we also need to keep up with the processing power of our overall environment, in order to deal with the ever-growing content. So when it comes to investing into new gear, especially the one on which we process and store our content, each decision has to be made very carefully.

G-Technology’s portable solutions

G-Technology’s portable solutions

There’re a couple of factors to take into consideration, when dealing with mobile storage solutions.

One of them is the environment in which you plan to use these drives. Depending on your type of photography for example, you’ll find yourself in very demanding conditions, dealing with rain, snow or lots of sand. So the reliability of your drives under these conditions should be your highest priority. And while regular hard drives have moving parts built-in, which could fail in very rough conditions or when you drop them, SSDs on the other side come without this weak point.

Another big factor to consider is the type of digital media you have to deal with. You might be a regular photographer, dealing with medium sized files of a 30MP camera, but you might also be dealing with high resolution 4k RAW footage from a Canon C300 while being out in the field for weeks, capturing once-in-a-lifetime moments. For the latter, you obviously would need much more capacity to offload and backup your content in-between the shoots. Additionally, if you need to edit some of your images or footage on location to deliver it to a client asap, you obviously would need to take speed into consideration as well.

You see, it’s a pretty tough topic and not an easy decision to make at all. And while SSDs tend to offer more and more capacity these days, they come at a pretty high price point while not reaching near the sizes available by their traditional siblings.

Ruggedized and blazingly fast: G-DRIVE mobile SSD & mobile Pro SSD

Let’s start right off the bat with some of the fastest and most reliable solutions available on the market. You need a ridiculously fast and insanely tough portable drive, which will never let you down? Look no further and get yourself a G-DRIVE mobile SSD or it’s even faster, slightly bigger brother, the G-DRIVE mobile Pro SSD.

G-Technology G-DRIVE mobile Pro SSD

G-Technology G-DRIVE mobile Pro SSD

The G-DRIVE mobile SSD features transfer speeds up to 560MB/s and a backwards compatible USB-C port, to keep it ready for a variety of laptop generations. It offers an IP67 rating, which makes it water and dust resistant. The G-DRIVE mobile SSD will also survive drops from a 3 meters height and pressures up to 1000 lb. It’s available up to 2TB in size and its small footprint makes it the perfect choice when travelling in tough environments. Editing native 4K footage from this drive is as easy as plugging it in and getting started.

The G-DRIVE mobile Pro SSD on the other hand brings it to a whole new level in terms of speed. The drive clocks in at a tremendous transfer rate of up to 2800MB/s. It offers the same drop and crush protection like its smaller brother, the mobile SSD and only lacks the IP67 rating. But if pure speed is what you need, this is what you should get. And all this fits in the palm of your hand. The G-DRIVE mobile Pro SSD offers Thunderbolt 3 technology and its transfer rates let you you edit multi-stream 8K footage at full frame rate and transfer as much as a terabyte of content in seven minutes or less wherever you are.

212A3450.jpg
212A3448.jpg
G-Technology G-DRIVE mobile Pro SSD during a speed test

G-Technology G-DRIVE mobile Pro SSD during a speed test

Both of these drives are my first choice when I have to travel light and still don’t want to compromise in performance and durability. They almost don’t add any weight to my overall luggage, yet they’re as fast as it gets with nowadays SSDs available on the market. I mainly use these drives to quickly edit new projects or batch edit a stack of high resolution images, whenever time matters or the type of content demands this type of performance.

Believe me, once you tried one of these bad boys there’s no way back to a regular hard drive for editing content or quickly backing up large files during a trip, especially so in tough environments.

No-Compromise flexibility: G-DRIVE ev RaW & RaW SSD

You guys know how much I love a well-structured and thought-out workflow. From being at a location and shooting these unique moments to being back in the office and finishing projects, before delivering them to a client. Not only do I require reliable and flexible solutions, which can adapt to my ever-changing conditions, but I also need as much performance and capacity as possible at the same time.

I’ve dealt with a bunch of different approaches and solutions from all kinds of manufactures. And while most of them promise a lot, they usually can only convince in either the speed or the capacity department. Also, when mixing up different technologies, you have to deal with incompatibility, different cables and ports and in case of issues with different manufactures and their support as well. Being a professional, this can cost you not only a lot of time but also a lot of money. Especially when dealing with client projects and tough deadlines.

Thankfully, there is a solution to get rid of all these problems: The G-Technology Evolution Series.

G-Technology G-DRIVE ev RaW & ev RaW SSD

G-Technology G-DRIVE ev RaW & ev RaW SSD

The Evolution Series is a highly flexible, reliable and cross-functional set of integrated solutions to support each creative workflow end-to-end. Talking about mobile drives, G-Technology offers the G-DRIVE ev RaW and a faster version, the G-DRIVE ev RaW SSD. I talked about these drives in my prior posts already, but let me highlight a couple things again.

Both drives are built from a super lightweight enclosure, featuring a custom polycarbonate construction. They’re protected by a rubber bumper and can survive drops from 1.5 meters. The regular ev RaW drive features capacities of up to 4TB and rates of up to Up to 136MB/s. The SSD version comes with a 425MB/s transfer rate and offers sizes up to 2TB. Both drives are Evolution Series compatible and can be used as either a stand-alone solution or plugged into a G-SPEED Shuttle with ev Series Bay Adapters to offload and synchronize more complex projects.

G-Technology G-DRIVE ev RaW & ev RaW SSD

G-Technology G-DRIVE ev RaW & ev RaW SSD

212A3468.jpg

I use both of these drives on a regular and the whole Evolution Series system simplified my workflow to where I feel having more time being outside and creating rather than spending hours dealing with backups and bottlenecks of other approaches. While I use the regular G-DRIVE ev RaW drives to store and backup finished projects and bringing them along during my trips, I really enjoy the faster SSDs to quickly backup and edit content while being on location. I don’t need to wait until I’m back home and can start right away with the same performance I’m used to when working with big RAID solutions. Both drives look and feel the same, and the integration with the high-performance G-Technology Shuttle solutions make them the perfect combination between speed and capacity for working professionals of all kinds.

As tough as it gets: The ArmorATD

Last but not least, let’s talk about something brand new: The G-Technology ArmorATD

G-Technology invited me to a special launch event in Munich a couple days ago, where they officially introduced their newest member to the lineup of portable drives, the ArmorATD. And let me tell you right away, this drive not only sits nicely between their already existing products, it’s also looking damn sexy.

G-Technology ArmorATD

G-Technology ArmorATD

The ArmorATD is a rugged, all-terrain portable hard drive that is relentless under pressure of up to 1000lb and is shock, rain, dust and crush resistant to protect your content from out in the field to back in the studio. The USB-C connectivity offers support for Thunderbolt 3, and an USB‑C to USB-A adapter for USB 3.0 compatibility is included as well. The drive offers transfer rates of up to 140MB/s and capacities of up to 4TB, which is plenty of room to backup your valuable data when being out in the wild. The drives come formatted for Windows and Mac right out of the box and are covered by a 3 years warranty from G-Technology directly.

G-Technology ArmorATD with accessories

G-Technology ArmorATD with accessories

212A3476.jpg
212A3470.jpg

I can’t wait to put this drive to test during the next months. Especially when travelling to some of the more tropical regions, dealing with very high humidity and dusty environments, the ArmorATD will be my preferred option for bringing along my existing projects and also for backing up the content I’ll create during my trips.

You may ask yourself why not using one of the G-DRIVE ev RaW or G-DRIVE mobile SSD drives instead? Well, while the G-DRIVE ev RaW drives are somewhat protected against drops, they definitely don’t offer any protection against outside influences like water, snow, dust and high pressure. The G-DRIVE mobile SSD drives on the other hand offer the same level of protection as the ArmorATD, but are limited in terms of capacity, only going up to 2TB. Also, they come in at a much higher cost. They’re my first choice for editing big sized content and projects, where the speed they offer is required. The ArmorATD though is the perfect choice for backing up and bringing along a variety of already existing content during my trips to harsh environments. So I can always be sure my valuable data is as safe as it gets and all of this is available at a very attractive price point.

Conclusion

There you have it guys, I hope you enjoyed reading along. Picking the right type of storage solution is a complex decision to make. It mainly depends on your personal needs and the types of media you deal with.

G-Technology’s portable solutions

G-Technology’s portable solutions

In a world where we creators constantly push the boundaries of whats possible, we have to fully rely on our tools to get the job done. Like with gear in general, there isn’t a single solution for your overall content workflow. In fact, it’s about the right combination of tools to perfectly support your creative vision. In my humble opinion, G-Technology offers the perfect lineup of reliable storage solutions to get any of your jobs done. I truly trust their products in any situation and I’m happy that I finally can concentrate on what I do best: Being creative.

So which one is for you?

In case you have additional questions, feel free to reach out to me at any time.

Thanks for reading and following along!

Talk soon,

Chris

@chrismartinscholl

Check out the full article HERE

]]>
The Sony AtomX SSDmini is an excellent choice for your Atomos recorder https://news.broadfield.com/the-sony-atomx-ssdmini-is-an-excellent-choice-for-your-atomos-recorder/ Wed, 27 Mar 2019 22:56:49 +0000 https://news.broadfield.com/?p=12442 This is going to sound crazy, but as a professional commercial videographer / filmmaker for the last five years in San Francisco, I only recently had to start using external recorders. My clientele was the kind where we didn’t have to always shoot in log, we generally could get our shots to look good in camera, and I was happy to shoot to SD or CFAST cards in 4:2:0 8-bit.

But times change, my personal thoughts on the quality of product I want to put out changed, and the limitations of my equipment eventually became glaring. Very recently I started working on a passion documentary project and wanted to shoot everything in log. I wanted to have complete control of color and even have the option to send footage to a professional colorist. My Panasonic Lumix GH5 is capable of writing 4:2:2 10-bit log in 4Kp24 to an SD card no problem, but my slow motion footage of 4Kp60 was limited to 4:2:0 8-bit. If you’ve ever tried to grade footage in the latter and then attempt it again in the former, you’ll know why it was such a big deal to me to have 10-bit footage: it’s remarkably more flexible.

The only way for me to get my slow motion footage to have the same quality as my 24p footage was to get an external recorder, and therefore also acquire an SSDmini for it to record into. I chose the Atomos Ninja V (which I will review soon here in Imaging Resource because it’s awesome), and instead of going with the G-Technology SSDmini drives that could come bundled with Atomos product, decided to give Sony a shot. Click here for the full article.

]]>
G-Tech Workflow Video: Documentary Filmmaker Graham Sheldon Shoots on Red https://news.broadfield.com/g-tech-workflow-video-documentary-filmmaker-graham-sheldon-shoots-on-red/ Fri, 22 Mar 2019 15:30:00 +0000 https://news.broadfield.com/?p=12403 G-Technology goes on location with Award-winning Filmmaker Graham Sheldon while shooting his film documentary, Cornerstone: Switzerland. On-location data management for RED Cinema Cameras in no small feat, so Graham relies on the speed and durability of the G-Speed Shuttle XL and Pelican Cases to centralize and protect all his precious footage on location back to the studio.

Click here for all G-Technology

]]>
G-Tech G-DRVE slim SSD USB-C External SSD review https://news.broadfield.com/gtech-gdrive-slim-ssd-usbc-external-ssd-review/ Mon, 21 Nov 2016 17:50:49 +0000 http://www.broadfield.com:8080/news/index.php/2016/11/21/gtech-gdrive-slim-ssd-usbc-external-ssd-review/ carousel_678x452

Flash-based external direct-attached storage (DAS) devices have been rapidly evolving over the last few years. The emergence of USB 3.1 Gen 2 Type-C has led to external peripherals adopting it for the host interface. DAS units are no exception, and we have seen vendors release a number of Type-C devices over the last year or so.

]]>
By Ganesh T S

G-Tech G-DRVE slim SSD USB-C External SSD review

Flash-based external direct-attached storage (DAS) devices have been rapidly evolving over the last few years. The emergence of USB 3.1 Gen 2 Type-C has led to external peripherals adopting it for the host interface. DAS units are no exception, and we have seen vendors release a number of Type-C devices over the last year or so. On the storage media side, there has been a move towards cheaper flash, with TLC as the primary driver. High-performance flash-based DAS units carry a premium as they are still reliant on MLC flash for providing consistent performance.

carousel_678x452

In the last five years, Western Digital (WD) has made a string of acquisitions as part of the overall consolidation trend in the market. The two key ones have been HGST and SanDisk. Along with HGST, WD also acquired the G-Technology brand. This brand has been catering to the storage demands of content creators for multimedia acquisition, editing and distribution. Their products range from bus-powered rugged portable hard drives and SSDs to rackmount enclosures for multiple high-capacity hard drives. In the hard drive segment, G-Technology could make use of HGST products, but, for the external SSDs, they had been relying on flash from external vendors. The acquisition of SanDisk fixes this problem. G-Technology’s G-DRIVE slim SSD USB-C is one of the first products to take advantage of this synergy.

The G-DRVE slim SSD USB-C is a portable USB 3.1 Gen 2 Type-C external SSD. It comes in two capacities – 500GB and 1TB. G-Technology claims speeds of up to 540 MBps, but, in keeping with the usual G-Technology marketing strategy, doesn’t specify much in terms of the internals. This review analyzes the hardware and performance of the 500GB variant for typical DAS workloads

Packaging and Internals

The industrial design of G-Technology products is sleek and attractive, as the primary target is content creators. A majority of those are Mac users who want their peripherals to match the look and feel of Apple hardware. The G-DRIVE slim SSD USB-C is no exception. G-Technology even advertises it as being a good companion to the MacBook. The internal drive also comes pre-formatted in HFS+ for Mac users.

The product is bus-powered. Hence, the supplied material in the package is minimal – just a couple of cables (Type-C to Type-A and Type-C to Type-C) rated for for USB 3.1 Gen 2 speeds. Other than that, we have the usual warranty papers and quick start guide. [Continue Reading..]

]]>
G-Technology Strengthens Hollywood Roots at Cine Gear 2016 https://news.broadfield.com/g-technology-strengthens-hollywood-roots-at-cine-gear-2016/ Fri, 03 Jun 2016 15:39:04 +0000 http://www.broadfield.com:8080/news/index.php/2016/06/03/g-technology-strengthens-hollywood-roots-at-cine-gear-2016/ Premier Storage Solutions Brand Announces Partnership with Atomos to Create Products that Streamline the Creative Process from Ingest to Storage; G-Technology Sneak Peeks New Technology at Cine Gear.

]]>
From Virtual-Strategy.com

Premier Storage Solutions Brand Announces Partnership with Atomos to Create Products that Streamline the Creative Process from Ingest to Storage; G-Technology Sneak Peeks New Technology at Cine Gear

HOLLYWOOD, Calif.June 2, 2016 /PRNewswire/ — CINE GEAR 2016, Booth #S315A. — G-Technology®, a trusted premium storage brand by Western Digital Corporation (NASDAQ: WDC), today announced a partnership with Atomos, a leading designer and manufacturer of smart 4K and HD video production tools, to develop solutions that help creative professionals save precious time in the content creation process. The new prototypes will be on display at Cine Gear, June 3-4, in Hollywood at the G-Technology booth #S315A and the Atomos booth #S137.

“G-Technology is always looking for new ways to support the content creation workflow and we are excited to be working with Atomos,” said Mike Williams, vice president of G-Technology. “From our Evolution Series to our 12-bay G-RACK™ NAS solution, our newest partnership with Atomos will give creative professionals maximum flexibility, performance and style for their ever-evolving workflows.”

The G-Technology and Atomos partnership is a combination of two great creative brands collaborating and optimizing video production workflows. Atomos creates easy-to-use, cutting-edge products for creative professionals that merge recording, monitoring, playback and editing into a single touchscreen device that enables faster, higher-quality and more affordable video production. As a premium storage brand, G-Technology optimizes creative workflows with a variety of flexible, high-performance, high-capacity and stylish storage solutions. The synergy of the two brands will enable more efficient and reliable content creation processes for creative professionals around the world.  

“At Atomos, we are committed to creating easy-to-use products that merge the complicated steps in the content creation process,” said Jeromy Young, CEO and Co-founder, Atomos. “By partnering with G-Technology, the most well-known and respected storage brand in the media and entertainment industry, we’re extending our capabilities even further, helping our users quickly transfer and store their most precious work.”

WHAT: G-Technology at Cine Gear 2016

WHERE: The Studio at ParamountHollywood, CA; G-Technology location – Stage 32, booth S315A and Atomos booth #S137.

WHEN: Friday, June 3 – Saturday, June 4, 2016

EXHIBIT HOURS: Friday, June 3noon-8 pm, and Saturday, June 410am-5pm PT

]]>