1. Start with a great title – Capture your audience’s attention! 

First impressions are key. If you want someone to register, you have about 5 seconds to intrigue them with a title that will entice them to investigate further. Attention spans are short, and people are saturated with content all the time, so a concise, compelling, snappy title is vital to the success of your webinar.  

2. Create an informative landing page

You got their attention with the title, now it’s time to reinforce the value on the landing page. Here you dive into the details, giving the classic “Who/What/Why/When.” On this page, you need the following:

• brief bios and pictures of your presenters 
• an explanation of what will be covered 
• date and time.  

As a rule, be as brief as possible (bullet points are your friend!) and reinforce the value of attending.  

3. Co-market with your host

If your webinar presenter is not from within your company, this presents a great opportunity to co-market. It’s in their best interest to get more attendees, too, so encourage them to post on social and hit their contact lists. 

4. Have an email plan

A structured email plan will help you spread the word. At the minimum, you should be sending email promotions and reminders: 

• Two weeks in advance  
• One week in advance 
• The day before 
• The hour before.  

Segment your emails for different audiences, and experiment with including relevant blog posts, eBooks, or other content on similar topics. 

5. Blast on social

Similar to email, a structured social plan helps you promote your webinar to a wider audience. Use a scheduling tool like Hootsuite to post to all your social accounts about your upcoming webinar once a week for the weeks leading up to your webinar.  

6. Experiment with paid media

Paid social is a great way to capture audiences beyond your email list or followership. A LinkedIn campaign can be a great way to attract interested parties who might not interact with you otherwise. Create a budget and try using LinkedIn ads, Facebook or Instagram ads, and targeted Google ads for at least two weeks before your webinar. 

7. Put it on your homepage

Your homepage is your top visited website page. Leverage it to get attendees to the webinar by including a web section, a bottom corner pop-up, or a full-screen pop-up promoting it. It also indicates that your entire company supports the webinar and the content you are pushing. 

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1. Customization

Everything you offer online needs to reflect your brand – up to and including your chat software! A customizable chat feature that allows you to stick to your brand guidelines is a must.   It allows you to elevate your brand, build brand awareness or monetize and highlight a sponsor brand.   Look for vendors who offer many different themes, color settings, and fonts.  Including the functionality to company logos or other avatars to identify key contributors easily.

2. Ease of Use

The last thing you want is your attendees or users distracted by chat pop-ups that take them outside of your event or onto a new browser. We all live online and probably have 15 other browser windows open, and navigating back to where you were is an irritant that takes your audience out of the moment. Your chat needs to be contained and easy to navigate.

3. Scalability

If you are going to invest in group chat, you need something that will grow with you. Whether your event is a small gathering of bird enthusiasts or a huge gaming community of thousands of users, you need a chat feature that can handle the volume. And for different topics and threads, private and public breakout rooms of any size are a must.

4. Ability to Pin Messages

If you have ever seen a popular Instagram Live, you know how quickly chats can disappear when thousands of people are chiming in at once. During your event or in your user groups, you need the ability to pin messages to the top, whether it’s an announcement or a great question from an audience member. In a virtual event, for example, you could pin a message like “Starting soon at 10 am EST, join us for Gaming Marketing Strategies on the Main Stage.”

5. Comprehensive Admin Capabilities and Security

Managing your online chat on the fly is important because trolls can strike at any time to disrupt your event or space. We have all seen this happen! Look for a chat product that has a feature that enables your team to manage messages, moderate comments, and ban users.  For added security look for a product that allows you to download transcripts of messages in case you need to review them after the fact or find bad actors.

6. Images and Emojis

Memes and emojis are a big part of the way everyone communicates. Even your Great Aunt Nancy knows how to send a heart and seven smiley faces. You need a chat platform where your audience can communicate how they want – and that includes images, emojis, reaction buttons within chats, and avatars and logos to attach to a profile and create unique identities.

7. Integration

As many chat platforms as there are out there, there are even more options when it comes to building websites or events. Whatever you are working with, you need online chat software that integrates easily and is a breeze to install and set up whether integrated into your website or as a standalone product.

Read the full article from Digital Joy HERE

Learn more about Digital Joy HERE