One of the standout features introduced is the beta version of Generative Extend, which allows editors to create new frames and extend the duration of clips seamlessly. This function is designed to fill gaps, smooth out transitions, and hold on shots for more precise edits, effectively simplifying a task that would typically require more effort and manual adjustment. With the power of AI, Firefly also enables extended audio edits by generating ambient “room tone” to bridge transitions.

The article highlights additional improvements across Adobe’s video editing tools. Premiere Pro now features an advanced color management system that supports high fidelity HDR and SDR transformations, enhanced speed with faster ProRes exports, and a streamlined interface. In After Effects, integration with Substance 3D empowers designers to import and work with 3D models more easily, enhancing the creative scope for motion graphics and visual effects. Meanwhile, Frame.io introduces more collaborative tools, including enhanced workflows and tighter review loops, making it easier for teams to manage complex projects.

Read the full article by Jourdan Aldredge for NoFilmSchool HERE

Watch the full video from MichaelKammes below:

Learn more about Avid Media Composer HERE

Watch the full video from Adobe below:

Watch the video from Avid below:

Learn more about Avid Media Composer HERE

One notable aspect of this release is the infusion of AI-powered editing features within Premiere Pro. These include tools like Interactive Fade Handles, Audio Category Tagging, and the now fully available Enhance Speech function. These AI capabilities not only streamline the editing process but also significantly enhance the quality of sound in videos, offering users more control and precision over their audio elements.

Furthermore, Murlikrishnan’s post underscores the importance of hardware optimization in maximizing the potential of these AI features. For instance, Enhance Speech is accelerated by NVIDIA RTX, resulting in a notable improvement in voice clarity and quality. The collaboration with various hardware companies ensures that AI processing is finely tuned for speed and accuracy, thus enhancing the overall editing experience for users.

In addition to internal enhancements, Premiere Pro now boasts seamless integration with popular social media platforms like TikTok, allowing users to export content directly without sacrificing quality. Built-in project templates aid in understanding formatting requirements, simplifying the process of creating content tailored for specific platforms. Moreover, third-party add-ons like SubMachine further enhance the editing experience by enabling dynamic and customizable subtitles within the Premiere Pro environment.

Beyond these features, the post highlights the broader ecosystem surrounding Premiere Pro, showcasing various integrations and enhancements aimed at streamlining workflows. From remote editing solutions like LucidLink to real-time collaboration tools like BirdDog Cloud Transmitter, Adobe’s partnerships and integrations extend the capabilities of Premiere Pro, making it a comprehensive solution for video editing needs. Overall, Murlikrishnan’s post paints a picture of Premiere Pro as a constantly evolving platform, powered by AI advancements and collaborative efforts, ultimately empowering users to bring their creative visions to life efficiently and effectively.

Read the full blog post by Madhuri Murlikrishnan for Adobe HERE

Check out some highlights from that review, below.

The spot is called “Fantastic Voyage | Adobe Premiere Pro” and if you’re like me, your first reaction was wow, they spent some money on that. You second reaction might have been thinking about how much of the spot was done in After Effects. Of course the initial cut of any effects heavy spot is done in an NLE and this one was done in Premiere. But my third reaction was a real surprise that Adobe would take this to traditional television with the spot airing on “Jimmy Kimmel Live!, The Tonight Show Starring Jimmy Fallon, The Late Show with Stephen Colbert, The Late Late Show with James Corden, and during critically acclaimed programming on Adult Swim and FX.”

The production costs combined with the music rights and the ad buy tells me Adobe is serious as they continue the march into the democratized content creation future. Premiere isn’t a product you’re going to see a commercial about, download on your laptop and the in a few days create the spot above. It’s a complex beast to learn but in today’s video-driven world a spot like this might prompt someone who is just curious about video (and who already has a Creative Cloud subscription) to give Premiere an install and try their hand at editing. Is it a sly attempt at advertising into a niche that doesn’t get traditional advertising? Or maybe a preemptive strike against the ever growing editing base of DaVinci Resolve? You be the judge on that one.

Check out the full article HERE.

Check out some highlights this article from provideoocalition.com to learn more, below.

More efficient media production workflow

To fully explain how it works, the company will be hosting the Breaking the Content Silo Webinar for the creative community, which will highlight the new integrated workflow, on Thursday, Sept. 24 at 2 p.m. Eastern/11 a.m. Pacific. Register for Avid’s Breaking the Content Silo Webinar or visit Avid’s webpage dedicated to the subject to learn more.

The latest release of the Avid MediaCentral platform with MediaCentral | Panel for Adobe Premiere Pro lets digital-first content creators reach into the linear production team’s media library, share their assets and projects, and collaborate with other editors and content contributors from anywhere around the globe. This enables a more efficient media production workflow environment, allowing teams that create content for digital platforms, social media and marketing to easily share and deliver content on the same infrastructure used by broadcast teams.

“We’re bridging together the two largest communities of professional creative tools users and solving common problems that get in the way of everyone trying to evolve faster and work more collaboratively,” said Ray Thompson, Director of Market Solutions, Broadcast and Media at Avid. “Today, digital first production teams and marketing departments that rely on Adobe Premiere Pro now can seamlessly work in Avid production environments leveraging industry-proven production and asset management and storage solutions to browse, search, edit, share and distribute content easily. We’re just getting started with Adobe to make enhancements we know our users will welcome.”

Real-time remote collaboration

“Creators and editors want powerful creative capabilities in the storytelling process–but they also want speed to get great content out as quickly as possible,” said Van Bedient, Head of Strategic Development at Adobe. “The Media Central | Panel for Adobe Premiere Pro enables powerful collaborative workflows in Avid production environments, allowing creatives to keep pace with the demands of news and sports content production.”

To simplify the complexities of managing today’s enterprise news organizations, MediaCentral | Panel for Adobe Premiere Pro brings unparalleled levels of real-time remote collaboration and security that enable Adobe Premiere Pro users to work on projects within the Avid Nexis storage solution on premises or from a remote location. With phonetic search, multiplatform delivery and send to playback, the new media and asset management capabilities provide global news organizations with the ability to more seamlessly add Adobe Premiere Pro clients.

Learn more about Avid HERE.

Check out the full article HERE.

Check out some highlights from this article below.

The MediaCentral | Panel for Adobe Premiere Pro makes it easy to access clips and sequences across MediaCentral and Adobe databases for editing. Seamlessly import and export master clips in a Premiere Pro-supported format and edit on the spot. Simplify the media asset management process and enable the entire video production team to be more effective.

EXPERIENCE THE ADOBE-AVID INTEGRATION

The integration of Adobe Premiere Pro with Avid NEXIS and MediaCentral removes the barriers to collaboration and productivity on video production teams. Editors and video contributors can now orchestrate their video production workflow as they wish.

Check out the full article from Avid HERE.

Learn more about Avid HERE.

In addition, Adobe announced the availability of Adobe Team Projects for individual creative cloud subscribers. This feature will be available for Premiere Pro and After Effects users in August.

Check out some highlights from this article from creativecow.net to learn more.

Adobe also announced the availability of Adobe Team Projects for individual Creative Cloud subscribers using Premiere Pro and Adobe After Effects through August 17, as well as a lineup of live presentations previously scheduled for Adobe’s NAB stage, hosted online by Adobe Evangelist Jason Levine, featuring a variety of Adobe customers and live Q&A.

ADOBE PRODUCTIONS
“Productions was designed from the ground up with input from top filmmakers, Hollywood editorial teams, and leading social video creators,” says Van Bedient Senior Business Development Manager, Adobe Pro Video. “Productions is already being used on David Fincher’s upcoming film ‘Mank’ – which is going to be amazing, by the way – and early versions of the underlying technology were battle tested on films such as ‘Terminator: Dark Fate’ and ‘Dolemite Is My Name’. Productions provides established professionals and aspiring storytellers with new tools for staying organized, managing multiple projects efficiently and simplifying collaboration.”

The evolution of projects within Adobe Premiere Pro was originally limiting Premiere Pro to a single project, no different than limiting a computer drive to a single folder for every file, or a web browser to one tab. Allowing multiple projects was an improvement, but each of them was isolated from each other.

Productions allows projects to be arranged in relation to each other, in whatever manner makes sense for any particular project. A film might be arranged in reels, or episodic television into acts. “The heart of collaboration is when you have multiple editors working on the same content at the same time,” says Bedient. “How do you keep track of who’s working on what parts, and how do you make sure not to overwrite each other’s work? We’ve done a lot of work to make sure Productions addresses these very effectively and very simply.”

The Production panel plainly indicates who is working on each project within the production, with Project Locking ensuring that nobody else can overwrite your work. Colleagues working on shared local storage can still see the work in progress, and can copy it into their own projects, but can’t make any changes until you release it.

At the heart of Productions’ technology is “cross-project referencing.” If assets are copied between projects, they are not duplicated, which helps keep projects small and fast. Media locations are stored on a per-user basis, which also allows easy transitions as editors bring in footage from sets into the edit suite, or take projects home for editing before reintegrating them into the Production.

Cross-project referencing agency might assign a Production to each client. Assets can be used in any or all projects, again, without duplicating them. The idea is simple, but powerful: organize Productions in any way that makes sense to you, including at the desktop level. Any changes that you make to the file structure in the Finder or Explorer level are updated in the Production, and vice versa.

Check out the full article HERE.

Check out some highlights from this article from provideocoalition.com on this news.

With NVIDIA encoder acceleration in Adobe Premiere Pro, editors can export high-resolution videos up to 5x faster than on CPU. Like  reducing export time from 3:48 to a mere 47 seconds.

With the latest release of Adobe Premiere Pro, 14.2, creators can get new NVIDIA GPU-enhanced features that help them deliver high-quality content faster than ever.  This is good news for all content creators, especially at a time when so many people are working from home, and video editors are being challenged to deliver content in new ways. Many are using footage shot at home or getting creative with stock footage to meet the demands for fresh content.

Check out the full article from ProVideoCoalition.com HERE.