10 benefits of live streaming for brands
By Jamie G
Epiphan highlights the top 10 benefits of live streaming for your brand in a recent article. Live streaming helped keep many businesses connected to their clients and customers during the pandemic and after the pandemic. With the help of Epiphan’s reliable and versatile hardware encoders you can offer training videos, company meetings, virtual conferences and more.
Here are the 10 benefits of live streaming by Epiphan.
- Stay top of mind with your audience
Live streaming on Facebook, YouTube and LinkedIn give your followers and notification when you go live. This helps you keep in touch with your followers. - Increase brand awareness
Live events can help you make new connections and leads for your business. - Build trust and brand loyalty
Live streaming allows customers to feel connected to the brands they are watching. Providing content, such as tutorials. sneak peaks and educational webinars meets the needs of your ideal customer. - Provide more authentic opportunities for engagement
Followers like the authenticity of live broadcasts. From live streaming ourselves, we know mistakes can be made but that’s part of live streaming and shows that we are all just human. - Establish credibility and thought leadership in your field
When you share educational information and ideas you bring credibility to your brand, drive traffic to your website and create relationships with customers. - Increase your event reach beyond in-person boundaries
Live streaming puts no geographical constraints on your audience. You are able to reach a global audience without the travel expense. - Connect internally with remote and global teams
Live streaming is also great within the company for remote and hybrid settings. Being able to connect with remote employees is great company culture and allows all employees to get the same training as in-person employees. - Generate additional revenue
You can generate revenue by charging an entry fee for your live stream events or even a subscription fee. Even if you don’t charge for your events there is still opportunities to profit. “For example, you can sell branded merchandise, offer digital downloads, and promote products and services during the live stream, or turn your event into paid, on-demand sessions in the future. For large events, sponsorship may also be an option,” says Epiphan. - Increase conversion
When your leads attend a live streaming event they usually are aware of your brand and what you sell. They set aside the time to watch your content which means they are more likely to buy during or after the event. - Repurpose content
Sharing clips to your social media, email blasts, blog posts and in sales presentations is a great way to repurpose your content. Your audience might need to hear the information more than once before the message sinks in. so having the material available is a great way to get your message across.
Check out the full article here!
Learn more about Epiphan here!