2025 NAB Show Exhibitor Insight: Canon U.S.A. Inc.
By Jennifer P
In this article from TVTech, Canon U.S.A. Inc. Vice President of Business Planning and Strategy, Hiroto Kato, shares insights into the company’s plans for the 2025 NAB Show and discusses emerging trends in the broadcast and production industry. Kato identifies key technology trends such as the rise of remote production, the increasing importance of creating immersive and captivating broadcast content, and the expanding use of virtual production across various sectors. He also notes the growing presence of professional content creators who are operating with high-end gear and the blending of technology across verticals like cinema, sports, and professional A/V, which is driving innovation and new opportunities.
A major highlight for Canon at NAB 2025 is the introduction of a new optical unit designed specifically to enhance live production and sports broadcasts. This new unit addresses the rising demand for shallow depth of field to create dynamic, visually arresting shots. It is compatible with Canon’s UHD-DIGISUPER 122 and UHD-DIGISUPER 111 field box lenses, enabling high-magnification zoom and expressive video capture without sacrificing ease of focus. This makes it a flexible tool for fast-paced environments like stadiums or live event venues, delivering enhanced visual storytelling capabilities without requiring significant new equipment investments.
What sets Canon’s new optical unit apart, according to Kato, is its real-world testing in major sporting and concert events, its seamless integration into existing Canon broadcast lenses, and its ability to switch easily between traditional and enhanced imaging styles. The unit maintains consistent color tones and supports a 2x extender, making it a versatile and high-performing solution for broadcasters aiming to elevate their content.
Kato concludes by emphasizing the value of the NAB Show as a place to connect directly with customers and industry professionals. For Canon, the event offers a unique opportunity to showcase innovation, gather feedback, and support learning within the broadcast and cinema community. Canon will be exhibiting from their new booth location, N2103, and promises a range of exciting new products that continue to prioritize imaging excellence and user-focused design.
Read the full article from TVTech HERE
Learn more about Canon HERE