5 Reasons to Live Stream in 2018 | Teradek
By Jim Bask
It’s another great year for the live streaming world. From major events to video gaming to high school graduations and even live news from major news outlets, the widespread adoption of live content as a broadcasting form shows that it’s quickly becoming a mainstream way to deliver content.
As more consumers shift towards live video, 2018 is predictably going to be the biggest year for live streaming ever. Whether you’re doing corporate marketing, IRL streaming or anything that involves going live, now’s the time to do it!
And to give you a bit of motivation, we’ve compiled 5 reasons to grab that camera and go live:
1. Social Media is On A Roll
Who doesn’t love checking Instagram every now and then to see people travel the world while you sit in an office? Joking aside, average daily use of social media by global Internet users has risen to 135 minutes in 2017, up from 126 minutes in 2016. This has pretty much been the trend since the inception of social media, and with so many new features being developed to keep our eyes glued to our screens, who can blame us?
More people are spending more time on social media than ever before, which makes for an excellent opportunity to get views on your live content. And this doesn’t just apply to Facebook anymore – 2017 was the year of Instagram, with the company announcing that they now have 800 million active users monthly; sharing 95 million photos/videos per day. With millions of Instagrammers browsing the app every day, it’s an excellent platform to attract viewers to your live stream.
2. Viewership for Live Videos Are Up.. Again!
Ever notice that if someone’s streaming live video on Facebook or Instagram, those always pop up first on your story? It’s not a coincidence; our favorite social media platforms prioritize live video over regular posts in order to encourage more users to try it out.
And to some degree, they’ve succeeded. According to the Global Web Index, viewing of live streams has gone up 8%since 2016 on Facebook, Instagram & Twitter, totalling 28% of social media users who’ve seen live video before. In addition, we’ve seen countless organizations of all sizes opting for Facebook Live over traditional broadcasting avenues such as CNN, NASA, HBO, The Verge and much more. This is because they know live stream viewers will watch longer, comment and share videos, resulting in huge viewer turnouts….[continue reading]