7 VIDEO PRODUCTION TRENDS FOR 2019
By Jim Bask
The domination of video has made it an exciting time to have a hand in the production industry. As we head into 2019, emerging technologies are beginning to disrupt the way we create and consume content. New gear, formats, and expectations are setting the stage for mini-revolutions across business and media. We have already begun to see the first signs of where things are headed- some to be expected and others more surprising.
Here are some of the more fascinating ways in which video production is currently evolving.
Vertical Video
As smartphones further integrate with our lives the demand for mobile video has skyrocketed. In fact, more than 75% of video content in 2018 was viewed on a mobile device. With the majority of video captured on smartphones today being shot vertically, brands have started adapting their content to this upright format. Further underlining this transition is the popularity of Snapchat and Instagram stories, both of which account for millions of vertical videos uploaded daily. Brands who wish to engage audiences in a mobile-driven society are using concise bite-sized videos that embrace this format.
Video content with a ratio of 9:16 has several advantages that aren’t immediately apparent. The first is that vertical video fills a viewer’s entire phone screen thereby reducing distractions or options for clicking elsewhere. Another benefit of this format is the screen’s limited width which allows for only one point of focus per frame. While that can provide a creative challenge for creators or marketers, it also presents an opportunity to maintain audience attention.
Vertical video is expected to play a major role in the way we interact with content in 2019. If you’re searching for evidence look no further than the latest social media trends. Stories are already on track to pass Facebook and Instagram news feeds in terms of growth and user engagement. Additionally, the IGTV platform released last summer is a dedicated app for long-form vertical video. As the popularity of this format continues to grow, you can expect to see forward-thinking brands and creators making plans to execute a vertical video strategy.
Cinemagraph
One of the more creative trends that continues to gain traction online is the rise of Cinemagraphs. These are mostly still photographs in which a subtle and repeated movement occurs within a certain part of the image. Cinemagraphs are made using image editing software to composite a series of photographs or video recordings into one seamless loop. It’s similar to a gif, but the fusion of photography and film creates the illusion that viewers are watching an animation. The end result looks similar to the magical moving newspapers from the movie Harry Potter. Click here for the full article.