Why LinkedIn Live matters for marketers
By Jamie G
In the last year we’ve taken our Liquid Lunch & Learn dealer webinars to LinkedIn Live, a free streaming feature that allows users to stream to their LinkedIn profile. We felt like streaming to LinkedIn was the best place to reach our dealers. After getting approved, we’ve been able to successfully stream our weekly webinars and have noticed more views and engagement.
Epiphan’s recent blog post goes over the basics of LinkedIn Live, why you should be using it, and some marketing tips and ideas. Their family of Pearl encoders, the Pearl-2, Pearl Mini and Pearl Nano can help make your live stream more professional and elevate your LinkedIn Live stream.
There are multiple benefits of using LinkedIn Live. Live streaming in general has tons of benefits for connecting with your audience, but streaming to LinkedIn tends to get you more engagement. Since LinkedIn has professional credibility, viewers are more likely to trust your content and their is a lack of negative comments.
Epiphan suggest experimenting with live formats. “There’s a variety of formats suited to LinkedIn Live.” Says Epiphan “You can use the live platform to showcase thought leadership and innovation, demonstrate knowledge, stream events and celebratory moments, and more. Here are just a few format examples:
- Q&A sessions and interviews
- Fireside chats and panels
- Product demo and product launches
- Big events or celebrations
- Keynotes, panels, or presentations”
Check out the full article here!
Learn more about Epiphan here!