Moment Factory transforms AT&T’s Dallas HQ into an LED experience
By Jamie G
Rob Lane’s recent article on Installation discusses how AT&T and global architecture firm Gensler partnered with Moment Factory, a Montreal-based multimedia studio to create a multimedia experience in downtown Dallas.
“The AT&T Discovery District, a one-of-a-kind public destination located within AT&T’s global corporate headquarters campus, was designed to create a vibrant entertainment destination, reflecting the mood and energy of the community. A 104-foot 6K Media Wall (pictured) towers as the focal point of the District, providing an immersive experience for visitors, employees and residents. With over 18 million pixels, the Media Wall displays artful content, offering a subtle nod to AT&T’s history and values while creating moments of collective enjoyment, relaxation and exploration.”
Rob Lane
Moment Factory wanted to create a system that could handle big amounts of content and sources, including real-time generated graphics. That’s when they selected NDI to get the job done.
“It’s allowed us to design a system that can combine generative content capsules from any real-time engine, while providing a visually seamless experience for the spectator. NDI will be one of the key components to shorten the distance between our artists and the physical creative canvas.”
Matthieu Gourd, technical director, Moment Factory.
Check out the full article here!