Live streaming: Taking AV tech to the max
By Jennifer P
In a blog post written by Richard Evans, a senior content producer at Vizrt Group, the focus is on how businesses can maximize their return on investment (ROI) with audiovisual (AV) technology. Richard highlights the growing preference for live streaming among consumers and the substantial market it represents, with the live streaming industry projected to reach $224 billion by 2028.
The blog emphasizes that companies not already utilizing live streaming are missing out on potential ROI with their AV tech. Live streaming offers a substantial opportunity to expand the reach of events, allowing them to reach a global audience in real-time. Viewers can curate their viewing experiences by choosing camera angles and perspectives, creating a personalized and immersive event experience. This level of engagement not only keeps viewers connected but also opens up monetization opportunities.
Richard cites the example of SXSW, an event spanning various industries, which successfully expanded its live streaming options, making the event accessible to a broader audience. This approach enhanced marketing and promotion while increasing monetization avenues through paid access to streams, sponsorships, partnerships, and advertising opportunities.
Another avenue for maximizing AV tech investment is content capture and distribution. High-quality recordings of live performances can be valuable assets for artists, helping them maintain a strong online presence. By sharing the best moments from gigs or events, artists can effectively market themselves and maintain trust with facilitators who play a role in content creation, potentially leading to future collaborations.
Moreover, these recordings can be directly monetized by selling them to audiences who want to relive the live experience. Whether through digital downloads, streaming platforms, or physical media, these recordings create an additional revenue stream, contributing to a company’s bottom line. In conclusion, the blog post encourages businesses to embrace live streaming and content capture as ways to enhance AV tech ROI, capitalize on new opportunities, and deliver exceptional AV experiences to a wider audience.
Read the full article from Installation International HERE
Learn more about Vizrt HERE