Atomos re-rises in tech world like a phoenix from the ashes
By Jennifer P
In his article for the Sydney Morning Herald, James Pearson chronicles the remarkable comeback of video technology company Atomos. After initially listing on the ASX in late 2018 during a turbulent market period, Atomos defied the odds, seeing its stock price surge by 210% within days and 400% within months. The company’s innovative product, the Ninja video recorder and monitor, played a crucial role in its rise, capturing the attention of major industry players like Apple, which incorporated its ProRes codec into Atomos’ device.
Despite this early success, Atomos faced significant challenges, especially during the COVID-19 pandemic. A strained balance sheet and slower sales led to the ousting of its CEO and co-founder, Jeromy Young, in 2021. However, in a dramatic turn of events, Young returned to the company in January 2023, spearheading a complete restructuring. With new products like the Ninja Phone and Sun Dragon lighting system, Atomos raised $16 million in capital, with its stock price rallying after being relisted on the ASX.
Pearson notes that Atomos, much like a phoenix rising from the ashes, appears poised for renewed growth. With sales from existing products holding steady and the successful launch of its latest offerings, the company’s future looks promising. Young’s return has reinvigorated the brand, and shareholders now await the impact of these new products on Atomos’ financial health.
Read the full article by James Pearson for Sydney Morning Herald HERE
Learn more about Atomos Ninja Phone HERE
Learn more about Atomos Sun Dragon HERE
Learn more about Atomos HERE