Adobe Breaks New Ground in Video at IBC 2017
By Jim Bask
(San Jose, CA–September 13, 2017) Adobe Systems Incorporated (Nasdaq:ADBE) today revealed advancements to its industry-leading Adobe Creative Cloud video tools and services, to be showcased at IBC 2017. To help filmmakers and video professionals create standout content, Adobe will highlight the latest innovations in virtual reality (VR)/360, animation, motion graphics, editing, collaboration and Adobe Stock – all available later this year. Many of these features are powered by Adobe Sensei, the company’s artificial intelligence and machine learning framework. Adobe will preview these advancements at Stand 7.G27 in the RAI Amsterdam Convention Center and at 140 partner booths from September 15-19 at IBC.
“Video is the fastest growing medium in communications and entertainment. Whether you’re an online creator, global media company or filmmaker, you need to deliver world-class content across all platforms and formats at incredible speed,” said Bryan Lamkin, senior vice president of Digital Media at Adobe. “Adobe is breaking new ground in collaboration, social sharing and analytics to accelerate workflows for all video creators.”
Adobe Creative Cloud and Premiere Pro have become the platforms of choice for professional editors around the world from Hollywood to Bollywood, including high-profile productions: Former Vice President Al Gore’s “An Inconvenient Sequel: Truth to Power” from co-directors Bonni Cohen and John Shenk, “Mindhunter”from executive producer and director David Fincher, “Only the Brave” from director Joseph Kosinski and “6 Below” from director Scott Waugh. Media companies are making history by bringing characters to life with Character Animator, such as Mr. Bean on Facebook Live, and through the work of online content creators like Valentina Vee, Jouelzy, Rooster Teeth and Rachel Nguyen…[continue reading]