Adobe Makes a TV Commercial for Adobe Premiere Pro
By Adam Noyes
Adobe Premiere Pro is a main presence in the NLE and video editing landscape. Adobe recently published a slick television commercial that shows the power of Premiere Pro. Provideocoalition.com recently posted a great review of the commercial.
Check out some highlights from that review, below.
The spot is called “Fantastic Voyage | Adobe Premiere Pro” and if you’re like me, your first reaction was wow, they spent some money on that. You second reaction might have been thinking about how much of the spot was done in After Effects. Of course the initial cut of any effects heavy spot is done in an NLE and this one was done in Premiere. But my third reaction was a real surprise that Adobe would take this to traditional television with the spot airing on “Jimmy Kimmel Live!, The Tonight Show Starring Jimmy Fallon, The Late Show with Stephen Colbert, The Late Late Show with James Corden, and during critically acclaimed programming on Adult Swim and FX.”
The production costs combined with the music rights and the ad buy tells me Adobe is serious as they continue the march into the democratized content creation future. Premiere isn’t a product you’re going to see a commercial about, download on your laptop and the in a few days create the spot above. It’s a complex beast to learn but in today’s video-driven world a spot like this might prompt someone who is just curious about video (and who already has a Creative Cloud subscription) to give Premiere an install and try their hand at editing. Is it a sly attempt at advertising into a niche that doesn’t get traditional advertising? Or maybe a preemptive strike against the ever growing editing base of DaVinci Resolve? You be the judge on that one.