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Adobe Targeting Hollywood Editors With New Version of Premiere Pro

Adobe Targeting Hollywood Editors With New Version of Premiere Pro

By Jim Bask 0 Comment September 15, 2017

From Hollywood Reporter

…But Hollywood’s editing world is largely dominated by the Avid Media Composer, among the earliest nonlinear editing systems, which is used on most major features. Now, Adobe is hoping to muscle in on these larger projects with some new collaboration and sharing tools for Premiere Pro, including a new bin-locking feature that allows users to lock bins (portions of) a project and give “read-only” access to others.

“It was a make or break feature for some editors,” admits Bill Roberts, Adobe’s senior director of professional video product management.

Roberts explained that while many editors found a suitable workflow from the current version of Premiere Pro in the Adobe Creative Cloud, larger motion picture projects are more collaborative, involving multiple assistants and sometimes, more than one editor. “For Hollywood [sharing] was a requirement. We felt if we didn’t deliver, we wouldn’t have success [in motion picture editing]. What we were hearing was that [the current version] was increasing the burden of work on the assistants.”…[continue reading]