Atomos Enters the Lighting World
By Jennifer P
The recent Live session hosted by Atomos CEO Jeromy Young showcased the company’s resurgence and its strategic foray into the lighting industry. Written by YM Cinema Magazine, the blog post highlights the challenges Atomos faced and its subsequent unveiling of enticing developments during the session. This included the announcement of a 3-year warranty on all purchases, free base upgrades, and a complimentary 6-month cloud subscription with Atomos product purchases.
A significant highlight of the session was the discussion around BRAW (Blackmagic RAW) support in Atomos recorders. Young expressed willingness to integrate BRAW if Blackmagic gave the green light, recognizing the benefits it could offer to users, especially those editing on DaVinci Resolve.
However, the most intriguing revelation came towards the end when Young discussed Atomos’ entrance into the lighting world. Recognizing the critical role lighting plays in image capture, Atomos plans to revolutionize lighting control by allowing users to manipulate lighting through their Ninja devices. This innovative approach aims to streamline workflow and enhance image quality, tapping into the growing demand for high-tech solutions in the film and TV production industry.
Overall, Atomos’ Live session not only signaled its resurgence but also hinted at a future where lighting control integrates seamlessly with existing camera technologies, promising exciting possibilities for filmmakers and content creators alike.
Read the full article from YM Cinema Magazine HERE
Learn more about Atomos HERE