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Author: Jim Bask

Editorial: The future of Apple’s Macintosh

By Jim Bask 0 Comment March 8, 2017

Thinking about the future of Apple’s Macintosh becomes more realistic when grounded in facts. It’s no accident that several Mac 
models have not been updated in many months, but it’s also true that Apple faces real constraints in dramatically expanding its Mac sales. Here’s a look at what’s involved, and what’s possible for the future of Apple’s graphical mouse-based computing platform.

 

 

 

 

 

Atomos Says These Log Profiles Make Old Canon DSLRs HDR-Ready

By Jim Bask 0 Comment March 8, 2017

Atomos is helping breathe new life into some old cameras, helping promote a set of log picture profiles that help expand the

 available dynamic range of footage recorded from the Canon EOS 5D Mark III, Mark IV and other models with clean HDMI output. Atomos is calling it an HDR upgrade for Canon DSLRs.

How Apple Alienated Mac Loyalists

By Jim Bask 0 Comment March 8, 2017

Still, Apple hasn’t given up on Macs. In a recent company Q&A session, employees asked whether Mac desktop computers remain strategically important.

NewTek Wowza MDS Delivers Live Streaming Video

By Jim Bask 0 Comment March 7, 2017

Deliver live streaming video directly to viewers —with or without the Internet.

The MediaDS is a revolutionary real-time media encoding and live streaming video delivery platform—the first integrated production system establishing a direct link between the producers who create the content and the viewers that consume it.

New Avid NEXIS PRO Pricing and Multi-Unit Bundles

By Jim Bask 0 Comment March 7, 2017

Save BIG when you Bundle the Avid NEXIS | Pro with a Dell Network Switch…
Save Even More with Multiple Units!

Webinar Schedule for the Week of 3/6/17

By Jim Bask 0 Comment March 6, 2017

Thur, March 9th

Introducing NewBlue FX Filters 5

  • NewBlue Titler Pro 5
  • Titler Pro Live and integration with Wirecast Gear 
  • NewBlue Total FX and other NewBlue products included in there
  • Special Broadfield & NewBlue FX Dealer SPIF Promotion for March Sales

Epiphan AVIO 4K USB 3 Video Capture Test 60fps

By Jim Bask 0 Comment March 6, 2017

Testing out the Epiphan USB 3.0 AVIO 4K video capture device at 60fps on the Tagarno microscope with X-Split.

SmallHD Debuts Billion-plus Color 17-inch Monitor

By Jim Bask 0 Comment March 6, 2017

The 1703-P3 is designed to serve the color display demands of both on-set and post production color grading professionals.

HPA Tech Retreat takes on realities of virtual reality

By Jim Bask 0 Comment March 6, 2017

Thomas Coughlin wrote this great piece for Post Perspective regarding the future of VR 

The HPA Tech Retreat, run by the Hollywood Professional Association in association with SMPTE, began with an insightful one-day VR seminar— Integrating Virtual Reality/Augmented Reality into Entertainment Applications. Lucas Wilson from SuperSphere kicked off the sessions and helped with much of the organization of the seminar.

The seminar addressed virtual reality (VR), augmented reality (AR) and mixed reality (MR, a subset of AR where the real world and the digital world interact, like Pokeman Go). As in traditional planar video, 360-degree video still requires a director to tell a story and direct the eye to see what is meant to be seen. 

NAB 2017 Product Announcements

By Jim Bask 0 Comment March 3, 2017

We’re previewing major new versions of Sapphire and Continuum at NAB featuring significant updates in keying, licensing, tracking, and 360/VR. Our engineers are busy working on your top requested new features.