AV Is Making Everyone An Artist With Broadcast Technology
By Adam Noyes
Av technology and video over IP has made live streaming and broadcasting easier than ever, giving more and more people a voice. Artists now have yet another medium at their disposal to share their work.
Check out some highlights from mytechdecisions.com to learn more:
The past 18 months has seen rapid development in the videoconferencing/broadcast technology space. These developments – spurred on, of course, by health and safety measures stemming from the global pandemic – have come with a healthy amount of new and innovative cross-pollination between the broadcast and on-site AV industries and videoconferencing providers.
Simply put, we have watched as remote meeting tools evolved more robustly into broadcast tools – and, equally, as broadcast tools began to be utilized more frequently in video conferencing.
The areas of “audio visual,” “videoconferencing,” and “broadcast” have traditionally been viewed and deployed as their own silos. Today these elements have, in many ways, become a singular environment. United through two major factors – the wider adoption of AV-over-IP and software defined deployments – these three offerings now work in lockstep to offer more robust, impressive, and creative AV and videoconferencing deployments.
To see this in action, consider the common examples of a corporate meeting room, university lecture hall, or worship space. Over the past 18 months we have seen each of these environments embrace a “broadcast” mentality by seeking ways to involve more virtual participants.
Meanwhile, the nature of back-and-forth interactivity in these spaces has been brought back to broadcast. Today, a videocall powered by a webcam and laptop into a live broadcast is considered common-place and has been widely accepted by viewers.
Further, there appears to be very little fatigue in using these technologies – especially in the traditional AV space – as they enable impressive long-term uses.
Employees and students have, for some time, wanted an easier process for interacting with content and media sharing. After all, they have content served to them easily through smart TVs, smart Hi-Fi, and mobile devices. In many ways, working and studying from home has been liberating both in a technical and work/life balance sense.
Meanwhile, corporations and educators that provide facilities for AV and videoconferencing are now aware that requiring people to work or attend class in a facility on a day-to-day basis may not be a concrete requirement.
So, what is the big change required to find a balance and serve these new ways of thinking?