Bringing generative AI to video with Adobe Firefly Video Model
By Jennifer P
In this article from Adobe, the company reflects on the rapid advancements made with Adobe Firefly since its initial launch in March 2023. Authored by Adobe, the article highlights the new generative AI models integrated into popular tools such as Photoshop, Lightroom, Illustrator, and Express. The community’s response to these innovations has been overwhelmingly positive, with over 12 billion images and vectors generated using Firefly-powered features. Adobe is now expanding Firefly’s capabilities to video editing, revealing the upcoming Firefly Video Model, which is set to be available in beta later this year.
Adobe’s Firefly Video Model, developed in close collaboration with the video editing community, is designed to enhance workflows in Adobe’s video tools like Premiere Pro. By addressing common challenges faced by editors—such as filling gaps in footage, removing unwanted elements, and smoothing transitions—the new model aims to empower editors to realize their creative visions more efficiently. Adobe emphasizes that, like other Firefly models, the video model is trained exclusively on commercially safe content, respecting creators’ rights.
The demand for short-form video content continues to grow, and Adobe aims to support editors, filmmakers, and content creators by providing AI-driven tools that streamline their workflows. By incorporating features like Firefly Text-to-Video, which allows users to generate B-roll with simple text prompts and reference images, Adobe is helping professionals deliver high-quality results on tight deadlines. This new era of video editing, powered by generative AI, promises to enhance creativity, simplify collaboration, and accelerate the post-production process.
Read the full article from Adobe HERE