Broadfield Distributing, Inc. Expands Growing Sales Team with Roger Cheow as Strategic Sales Manager
By Stephanie R
Mineola, NY — December 8th, 2025 — Broadfield Distributing, Inc., a leading value-added distributor of professional video, broadcast, and AV production gear, is pleased to announce the appointment of Roger Cheow as Strategic Sales Manager.
Roger brings extensive experience and deep industry knowledge from his previous role as America’s Broadcast Video Sales Director at Atomos, where he helped grow key account relationships across the AV-professional, broadcast video, and photo markets.
In his new role at Broadfield, Roger will lead strategic sales initiatives, strengthen vendor and distributor partnerships, and help drive growth of Broadfield’s expanding product lines — including integrated video production, streaming, storage, and broadcast-grade solutions. The appointment aligns with Broadfield’s long-term vision of delivering expert-level technical support, market insight, and tailored product offerings to system integrators, VARs and resellers.
“We are excited to welcome Roger to the Broadfield team,” said Rich Bettan, Chief Revenue Officer at Broadfield. “His deep understanding of the AV and broadcast marketplace, and proven track record with Atomos, make him a perfect fit to help us expand our reach and continue offering top-tier support and product knowledge to our customers.”
Roger added: “I’ve admired Broadfield’s reputation for technical expertise, customer service, and their commitment to video production — it’s a privilege to join them and help bring innovative, reliable gear to professionals who demand quality.”
With decades of cumulative experience across AV sales, distribution, and vendor relations, Broadfield expects Roger’s leadership to enhance its capabilities as a trusted partner for the broadcast and video production community.
For more information on Broadfield Distributing and its product offerings, visit www.broadfield.com or contact sales at 800-634-5178.
About Broadfield Distributing, Inc.
Founded in 1980 and headquartered in Mineola, NY, Broadfield Distributing is an industry-leading value-added distributor specializing exclusively in video production, streaming, media storage, and broadcast gear. Known for deep technical expertise, strong vendor relationships, and exceptional customer service, Broadfield supports professional clients and integrators nationwide. (broadfield.com)