Broadfield Distributing Inc. Strengthens Sales Team with Two Strategic Hires to Support Continued Growth in Pro AV, Video Production, and Live Streaming Markets
By Stephanie R
Mineola, NY – February 26, 2026 – Broadfield Distributing Inc., a leading value-added distributor specializing in live streaming, storage, production gear, professional video systems, and AV-over-IP solutions since 1980, today announced the expansion of its sales team with two key hires: Michelle Kingsbury and Alana Kessler. These additions reflect the company’s ongoing commitment to delivering exceptional support to resellers, system integrators, and partners across North America as demand for advanced video and Pro AV technologies continues to accelerate.
Michelle Kingsbury joins Broadfield as the dedicated sales representative for the Northwest region. With her deep industry experience and proven expertise in the Pro AV markets, Michelle is well-positioned to strengthen relationships with partners in this dynamic territory and drive growth in solutions for live production, streaming, and AV-over-IP workflows. Most recently, she served as a Sales Representative at TD SYNNEX where she worked with dealers and system integrators to achieve success and growth. Michelle said “I am very grateful I get to continue my journey in distribution with Broadfield! Looking forward to growing new relationships with customers, vendors, and the internal Broadfield team!”
Alana Kessler has been appointed to cover the Southwest and Southern California regions. Alana brings extensive experience in enterprise technology sales and channel growth. Most recently, she served as Sales Director at Pixitmedia by DataCore, where she drove significant revenue growth through strategic partnerships and expanded channel activity. Her proven track record includes building long-term client relationships and consistently delivering measurable results. Prior to that, Alana held roles in inside sales at Atempo and strategic account management at a VAR in Los Angeles. A resident of Los Angeles, California, she lives with her husband and daughter and enjoys concerts, travel, and cheering for the 49ers.
“We are thrilled to welcome Michelle and Alana to the Broadfield team,” said Jared Engler, Broadfield Sales Director “Their combined expertise and regional focus will enhance our ability to provide specialized, responsive support to our partners in key markets. As the industry converges around AV-over-IP, live production, digital signage and other innovative technologies, having dedicated professionals like Michelle and Alana ensures we remain the go-to distributor for complete glass-to-glass solutions.”
These hires underscore Broadfield’s strategic investment in its sales organization to better serve the evolving needs of the Pro AV and broadcast communities. The company remains 100% focused on video production, streaming, and AV-over-IP—unlike broadline distributors—enabling faster responses, greater flexibility, and direct access to experts who help partners win deals.
For more information about Broadfield Distributing Inc., visit www.broadfield.com. Resellers interested in partnering or learning more about these regional representatives can contact Broadfield directly at 800-634-5178.
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**About Broadfield Distributing Inc.**
Founded in 1980, Broadfield Distributing Inc. is a premier value-added distributor exclusively focused on professional video production, live streaming, storage, and AV-over-IP technologies. Headquartered in Mineola, New York, Broadfield supports resellers, system integrators, and VARs with a curated portfolio of leading brands, expert technical guidance, and solutions tailored to the convergence of Pro Video and Pro AV. The company is committed to helping partners grow through innovation, accessibility, and unmatched service.