Church Editing Software. Apple Avid or Adobe?
By Jim Bask
There are arguably three top players in the realm of editing software. Who is right for your church’s video projects? Will you choose Apple, Avid or Adobe? Decisions, decisions.
Apple Final Cut Pro, Avid Media Composer, and Adobe Premiere Pro are probably the most widely known, widely used and widely abused video editing software applications on the planet.
So where does a church start when it comes to picking an application, especially if it can only afford to purchase one of them?
Industry-wide post-producers and editors use different applications alongside one another, which becomes an embarrassment of riches in its own right, as people grapple with compatibility problems.
Editors will likely spend a ton of time using the software, so it helps to find the non-linear editing (NLE) system that meets their essential needs.
Keep in mind software cannot replace human directorial vision. When I led a team of award-winning broadcast photojournalists and editors, there was no amount of zeros and ones running around inside a computer that could have accomplished what those men and women did.
The most important thing is the eye of the artist.
The following three video editing software programs each offer something unique, so let’s examine some of their respective pros and cons….[continue reading]