Cloud, IP and 5G: Three themes shaping live sports production in 2024 according to LiveU
By Jennifer P
The blog post, titled “Cloud, IP and 5G: Three themes shaping live sports production in 2024 according to LiveU” by SVG News, delves into the dynamic landscape of live sports production and broadcasting, undergoing a transformative phase marked by changing viewer preferences, economic uncertainties, and the integration of cutting-edge technologies such as cloud-based workflows, IP video transmission, and 5G.
A major focal point in the industry is the race to capture and retain younger audiences, influenced by the prevalence of short-form content platforms like TikTok, YouTube, and Instagram. Sports rights owners and broadcasters are adapting to this shift by embracing innovative strategies. Examples include Paris Saint Germain (PSG), Free Ligue 1, and the FIA World Rally Championship (WRC), each employing cloud-native live video production solutions, flexible IP video transmission, and cost-efficient workflows to engage a global audience across diverse platforms.
The blog post underscores the delicate balance between cost efficiency and maintaining high-quality production standards. Noteworthy examples include the European League of Football (ELF), utilizing affordable IP video solutions for comprehensive cloud production, and Sky Deutschland’s coverage of the Special Olympics World Games, which effectively demonstrated the efficiency of 5G coupled with IP bonding. It suggests that even premium sports rights owners, facing budgetary pressures, are compelled to explore the potential of these emerging technologies and reduce reliance on traditional broadcasting methods.
Moreover, the post emphasizes the increasing importance of environmental, social, and governance (ESG) standards within the sports industry. Drawing on instances such as Eurovision Sport’s proof of concept at the International Ski Mountaineering Federation World Cup Finals in France, it highlights the industry’s commitment to testing innovative contribution, production, and distribution solutions through the cloud, even in remote locations with unstable internet networks, fostering environmentally sustainable practices.
Looking ahead to 2024 and beyond, the blog post outlines three key questions that will shape the industry’s strategies. These include adapting to younger audience preferences while managing costs, leveraging innovation for greater cost efficiency through the integration of cloud-based production, IP transmission technologies, and 5G networks, and meeting the rising ESG standards by focusing on environmental sustainability, social inclusion, and corporate governance. It concludes by emphasizing that proactive addressing of these themes will be essential for ensuring the longevity and success of live sports production and broadcasting in the evolving landscape.
Read the full blog post from SVG News HERE
Learn more about LiveU HERE