Consider Creators As You Would Any Other Media Entrepreneur, Say Gary Vee and Taylor Lorenz
By Jennifer P
The blog post “Consider Creators As You Would Any Other Media Entrepreneur, Say Gary Vee and Taylor Lorenz” by Emily M. Reigart for NAB Amplify discusses the perspective of Taylor Lorenz and Gary Vaynerchuk on content creators as entrepreneurs. The post highlights the challenges and skills involved in being a successful content creator, emphasizing the need for storytelling and strategic content creation.
Lorenz and Vaynerchuk stress the entrepreneurial aspect of content creation, noting the difficulty of the job despite its often-negative reputation. They discuss the importance of analytics, posting times, and features for creating successful content.
The blog post also touches on Lorenz’s book, “Extremely Online,” which explores the history of social media and the development of the creator economy. Lorenz discusses the mistakes made by platforms like Vine and Snapchat in not embracing influencers and the importance of being consumer-centric and flexible in adapting to trends.
Regarding the future, Lorenz predicts a desire for simultaneous ephemeral experiences, noting potential opportunities in niche apps and restricted communities. The evolving business models for creators and the shift towards alternative revenue streams, such as merchandise and product lines, are also discussed. Lorenz suggests that the upcoming Hollywood strikes may present a significant opportunity for internet content creators.
In conclusion, the post explores the current landscape of content creation, its challenges, and potential opportunities, raising the question of whether a career as a creator is more viable today than in the past, ultimately emphasizing the importance of building a media business around one’s passion.
Read the full blog post by Emily M. Reigart for NAB Amplify HERE