Everyone’s Streaming, and it’s Here to Stay
By Jamie G
With the sudden switch to streaming instead of in person gatherings, professionals think streaming is here to stay, even after the pandemic ends. When the pandemic suddenly hit the world back in March, schools, houses of worship, and the work force had to turn to remote work and streaming to reach their audiences and students. With over 6 months of social distancing, some have gotten used to streaming, like Motivational Business Speaker, Mark Kamp.
Kamp has done keynotes all around the world for clients such as AT&T, Bayer, Expedia, IBM, and Volvo. When the pandemic hit, his usually crowded ballrooms and auditoriums had to turn into virtual events for his listeners. At first it wasn’t a smooth transition, but he did it and is learning more and more as time goes.
What Kamp has learned is not only applicable to keynote speakers, but also to classrooms, houses of worship, and concert venues and theatres. For example Kamp uses three angles instead of the traditional single camera style setup. With the constant switching and different shots Kamp gains the audiences attention. Owner of Fremlab, Carl-Fredrik Malmgren also agrees more cameras make for a better audience experience.
When it comes to classrooms, having three or four cameras shows the students the lecture from all different angles, making the experience more engaging.
“The big shift with Covid-19 is that schools will need to search for a solution not only for the online programs, but also for the campus-based programs so they can do a mix. That’s a major change.
Ellen Van de Woestijne, segment marketing manager at Barco
Products such as Roland’s VR line of streaming switchers and PTZ cameras are able to making live streaming in the classroom a little easier. Chris Wissinger, Global Strategic Product Marketing Manger says “The VR Series has traditional AV connectivity for the in-room audience and webcam out for the remote, live-stream audience.” With hybrid classrooms, PTZ cameras can make all the difference. Classrooms will need multiple displays, one on the professor and one on the in-class students. PTZ cameras can automatically switch from the professor to an in-class student asking a question making the remote student have a better experience.
Cloud services are also a huge part of the live streaming space. Cloud services creates opportunities for integrators to archive streamed events and save them so attendees can go back to them when it’s convenient for them. BirdDog cloud uses SRT, an open source video transport protocol and technology stack designed to provide high-quality streaming over the public internet. The BirdDog Cloud has been a solution to work during the quarantine. BirdDog Vice President of EMEA sales, Phil Lane, says
“We have seen a huge increase in remote production workflows and live streaming from many different sectors, including broadcast, corporate, medical, education and house of worship.”
With the huge increase in remote production and the great technology out there today, live streaming has made a big mark on the world and will continue to do so even once the pandemic comes to an end.
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