Facebook Live Case Studies
By Jim Bask
We spoke with 15 publishers including PBS, The YES Network, and TechCrunch to find out exactly how they’re broadcasting to Facebook Live, and the technology they’re using to do it.
For our article “Facebook Live: A Progress Report After One Year of Growth,” we interviewed 15 video publishers to get a sense of the strategic reasons why they’re webcasting on Facebook, as well as technical details about how they’re doing it. Since their responses contained far more detail than we could include in the article, we’re publishing them here, unedited. When possible, we’ve included links to each publisher’s video page on Facebook; in some cases such as Twentyfourseven Films, the company we interviewed doesn’t have its own Facebook video page, but rather published to its clients’ pages, so we’ve linked to those instead…[continue reading on StreamingMedia]