Five Ways To Incorporate Virtual Reality Into Your Marketing Campaign
By Jim Bask
Forbes.comVirtual reality and 360-degree virtual reality: Everyone seems to be talking about it nowadays. But what is it exactly, and how does it work? First, you must know that there are two sides to the VR coin:
- Virtual Reality (VR): Virtual reality is computer generated, like a game or a 3D render of architecture. These software-generated virtual images are realistic and can replicate real environments or imaginary ones. In virtual reality, you look around and interact in a computer-generated experience.
- 360-Degree VR Video: 360-degree video is an immersive experience filmed with several video cameras mounted to capture activity happening all around, creating a spherical video. These experiences are like virtual reality where you can look around and even interact, depending on the platform used. Like panoramic pictures, this gives the sensation of being at the location and being immersed in it.
Virtual reality and 360-degree VR video are still so new that you may not be sure about how to integrate it into your marketing and sales strategy. At my digital agency, we’ve been working with VR for three years. To ease your way into the world of VR, we created this list of the top five ways to incorporate VR into your marketing campaigns. …[continue reading]