From Broadcast to Boardroom: How Vendors Can Win in the Growing Broadcast AV Market
By Stephanie R
Broadcast AV is rapidly emerging as one of the biggest growth opportunities for broadcast and media technology vendors. Valued at more than $44.2 billion annually, the segment now represents the second-largest category in the global ProAV market, behind only conferencing and collaboration. As enterprises, universities, live event venues, and houses of worship increasingly produce professional video content in-house, demand for broadcast-grade production tools continues to rise. Industry analysts note that nearly 89% of organizations now create their own video, making enterprise video production a major driver of camera, production, and workflow technology adoption.
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