Grass Valley’s New CEO, Dr. Andrew Cross Wants To Lead The Third Video Revolution (The Cloud)
By Jamie G
TheBroadcastBridge.com sat down with Dr. Andrew Cross, previous CTO/CEO of NewTek and President of Global Research & Development at Vizrt for an exclusive interview about his new role as Grass Valley’s (GV) CEO. He was asked about his vision, the GV Media Universe, and more!
“With an extensive R&D and product development background, which should prove invaluable to GV’s Media Universe, strategy of connected devices, Cross’ vision is to help customers move to the cloud without limiting them to on-premise hardware, either partially or fully. And he wants to make that technology affordable and available to everyone.”
TheBroadcastBridge.com
Check out some quotes from Dr. Cross himself.
When TheBroadcastBridge.com asked “As the Father of NDI, what have you learned about IP networking and packet-based delivery that will benefit GV’s portfolio?” Dr. Cross said…
I think that GV already has a lot of networking experience and they support NDI very well. Of course, I can help them support it a little bit better. But the company also supports ST 21110, RIST, SRT, and other networking protocols as well, in order to stay as open to all IP protocols as possible.
I do think I bring a different perspective. With NDI we wanted to create a technology that was available to everybody and that our products and technologies allowed the video market overall to grow significantly. That’s what I would like to bring to Grass Valley, because I think GV has a portfolio of products that are fully capable of playing in a variety of market segments.
Dr. Cross
When TheBroadcastBridge.com asked “What’s your vision of a TV station a decade from now? How will it operate differently than today?” Dr. Cross said…
Well, first of all, I’m sure that everything at a TV station is going to move to the cloud. What we’ve done at GV is built something that allows you to either run it on prem or in the cloud, or both. The same technology runs in both places. For a broadcaster, this is all part of a journey. The notion that we’re going to rip apart a TV station of today and place it all in the cloud is not what our customers want.
Dr. Cross
When TheBroadcastBridge.com asked “How is Grass Valley and its AMPP technology equipped to leverage the Cloud today and what will it be capable of in the future?” Dr. Cross said…
“I see AMPP as the critical infrastructure that provides the oil that greases the wheels of production in many ways. You cannot build a TV station if every piece of it is an island. If you are looking to connect on-prem to the cloud, with different clouds, with remote production, AMPP is the infrastructure designed to do it.
Dr. Cross
When you come to see us at NAB you’ll see many of the pieces important to production already built on top of AMPP. It’s one connected ecosystem that we call the GV Media Universe. And it supports all of the existing products users already have, so this is not a disjointed platform. We’ve got this entire road map that takes you from the tools of today to the cloud processing (both on prem and in the cloud) everyone is so eager to get to. We believe in this path. Our goal is to take all broadcasters into the future and a big part of that future is AMPP.”
Dr. Cross’s mission is to make sure GV leads in the cloud migration and to open opportunities for more people to make more content. Grass Valley will be at NAB 2022 at their booth #C2107 showcasing a wire range of cloud, IP, and software-based workflows.
Check out the full article here!