How A Backpack Revolutionized the TV News Live Shot
By Jim Bask
10 years ago, as he was getting his company off the ground, Avi Cohen wrangled an NBC News executive to a suite at the Renaissance Hotel near the Las Vegas Convention Center where the NAB Show was under way. Cohen didn’t have the money, or credibility, to take out space on the NAB Show floor, but he was confident that if just one TV executive saw his product, LiveU, it would take off.
Fast forward 10 years, and the LiveU booth at the NAB Show, complete with a livestreaming studio, is packed with new media content creators and traditional media clients. We spotted a group from Raycom getting a demo on LiveU’s newest, sixth generation product.
In an interview with TVSpy, Cohen says LiveU is now looking toward the explosive growth in livestreaming social video, as he reflects on his roots developing a backpack-sized live video transmission unit….[continue reading]