I Didn’t Believe VR Was the Future — Until Now
By Jim Bask
I’m not an early adopter. I’m probably too slow to be a regular adopter. So while I’ve read stories about the transportive power of virtual reality, it’s always been too hypothetical to resonate.
Until GE, of all companies, changed that. On Wednesday, the conglomerate threw an event titled “A night of possibility” in a warehouse space in downtown Manhattan. While the invite listed the where and the when, the what was left vague, and there was no real hint as to the why.
On arrival, it looked like any of the dozen other startup and product launches taking place across the city: coat check, bored-looking PR girls with clipboards, dim lighting, an inexplicable DJ, and trendy, if random, snacks (in this case, artisanal donuts and popcorn). In place of the usual bar and conversation clusters, however, the room was filled with rows of chairs. An attendee led me to an available seat, handed me a VR headset plus headphones, and instructed me to put them on and “start.”..[continue reading full article on Fortune.com]