Innovation is Not Enough
By Jennifer P
In Andrew Cross, Ph.D.’s insightful article, he shares a profound narrative detailing the transformative journey of NewTek, a company under his leadership, and the groundbreaking decision to develop NDI, a disruptive IP video standard. Initially, Cross reminisces about the peculiar presence of cardboard boxes strewn around the office, emblematic of the company’s familial culture and its commitment to prioritizing employees’ personal lives alongside professional endeavors.
The narrative delves into the challenges of managing healthcare renewals, revealing the company’s longstanding dedication to shielding employees from the financial burden, even amid substantial cost increases. This commitment to its workforce was deeply ingrained in the company’s culture, reflecting its core values of empathy and care.
However, amidst these challenges, Cross recognizes a broader pattern: the company’s reliance on traditional market strategies and organic growth, encapsulated within a metaphorical bubble. This realization prompts a pivotal shift in perspective, leading Cross to envision NDI as a disruptive force in the evolving landscape of video production.
Despite initial apprehension from colleagues, Cross passionately advocates for NDI, articulating a compelling vision of democratizing video production through open standards. He navigates skepticism with strategic foresight, emphasizing the power of storytelling to catalyze industry-wide adoption. Through persistent advocacy and collaboration, NDI emerges as a game-changing solution, reshaping the dynamics of the professional video market.
The narrative underscores the significance of visionary leadership and strategic innovation in driving transformative change. It highlights the crucial role of storytelling in communicating complex ideas and rallying support for groundbreaking initiatives. Ultimately, NDI’s success serves as a testament to the enduring power of bold decision-making and effective narrative-building in shaping the future of an industry.
Read the full article by Andrew Cross, Ph.D HERE
Learn more about NDI HERE