Leveraging Live Video Content on the Web to Boost Your Online Presence
By Jim Bask
From schoolvideonews.com
What is LiveU’s history in the sports realm?
Sports is in our DNA. The idea for the cellular bonded solution was born after our COO & Co-Founder, Avi Cohen attended a soccer game in Israel. He saw first-hand how much effort was involved in broadcasting a live game – the SAT trucks and massive infrastructure needed, plus the amount of people on site and in the studio to capture and produce the game. At the same time, cellular infrastructure was changing with the introduction of 3G. What Avi quickly realized was how this cellular technology could impact the broadcasting community. He just knew there could be an easier and less
expensive way to transmit live video. Since the company started, we’ve supported thousands of customers in their coverage of high-profile sporting events including the FIFA World Cup™, Winter and Summer Olympic Games, Super Bowl, US Collegiate Championships, IRONMAN and Absa Cape Epic mountain bike race (South Africa).
Why are collegiate athletic programs jumping on the “live” bandwagon?
Producing live sports events has traditionally been costly in terms of resources (people, satellite uplink trucks and production trucks), making it difficult to cover EVERY different athletic program and EVERY game, match, or meet.
With the proliferation of digital video online, schools have found an alternative way to get their content out to audiences. Facebook Live opened the doors with its notifications and ability to facilitate a two-way conversation between fans and the school in real-time…read more