Minimum Advertised Pricing Policy for Matrox Monarch Product Line

By Jim Bask 0 Comment March 30, 2016  matrox, monarch hd, monarch hdx, policy

Effective March 31^st, 2016 a Minimum Advertised Price (MAP) on all Matrox Monarch products will be in effect.

The Matrox Monarch product line has been building a brand of strong recognition and a high perceived value since it started shipping. By not adhering to the established Minimum Advertised Price (MAP) a reseller can have a dramatic effect of diminishing or detracting from the perceived value of the Matrox Monarch brand. The internet, with its worldwide impact, has the possibility to cause great harm to any companies’ products, if they are advertised at prices that will eliminate any legitimate competition. Our MAP pricing policy is intended for consumers to purchase from other resellers based on loyalty and customer care expectations. Therefore, if Matrox recognizes you as an authorized dealer, you will need to agree and abide by the following requirements and restrictions. 

The MAP policy shall work under the following guidelines: 

* All prices are in US Dollars 

• The MAP policy applies to all advertisements of Matrox Monarch products in any and all media, including, but not limited to, flyers, posters, coupons,mailers, inserts, newspapers, magazines, catalogs,mailorder catalogs, Internet or similar electronic media, and public signage.
•  If pricing is displayed any strike-through or other alteration of the Minimum Advertised Price is prohibited. 

The MAP policy is designed to ensure dealers have the incentive to invest resources into services for Matrox customers.    

Dealers found violating MAP will have their authorized status revoked and no longer have access to Matrox Monarch products through distribution.