NAB Show: Virtual, Cloud Workflows Dominate Latest Production Trends
By Jennifer P
In a recent article written by Bob Kovacs posted to TVTechnology, he discusses how exhibitors at the NAB show will showcase new technology that will advance remote production. The use of cloud computing in broadcast and cinema production has revolutionized the industry by providing greater flexibility, scalability, and cost-effectiveness. The cloud allows media companies to store and process vast amounts of data and content, collaborate with teams in different locations, and access sophisticated software and tools without having to invest in expensive hardware and infrastructure.
At the 2023 NAB Show, April 15-19, there will be something old and something new. One of the latest technologies is the use of “volumes” to provide hyper-realistic backgrounds for live and cinema production.
Knocking Down Barriers
Pixotope’s Graphics XR Edition is designed to make it easier and more cost-effective for content creators to work with LED volumes and XR workflows. By simplifying the setup and operation of these environments, Pixotope is making it possible for more content creators to take advantage of the benefits of virtual production, including the ability to create hyper-realistic backgrounds and environments in real-time. The reduced technical complexities and associated resource costs of XR workflows and environments will likely make it easier for smaller production companies or independent filmmakers to create high-quality content that rivals that of larger studios. This is another example of how technology is driving innovation and making it possible for more people to participate in the creative process.
“With XR Edition, Pixotope is knocking down a major barrier to virtual production adoption by addressing the challenges that have previously made it difficult to leverage XR outside of major blockbuster productions. It effectively removes the need for proprietary hardware, bringing users an off-the-shelf XR solution that enables bigger, better stories with greater ease.”
David Dowling, chief revenue officer of Pixotope
Blackmagic Design’s line of network storage solutions, including Cloud Store, Cloud Store Mini, and Cloud Pod, are designed to make it easier for content creators to share media files between multiple users on a global scale. These devices are particularly useful for larger production teams or studios where multiple users need access to the same media files, such as footage, images, or sound effects. With these solutions, users can share media files quickly and easily, with a level of responsiveness that is similar to a directly connected drive. The devices also understand proxy workflows, which allows for the sharing of entire timelines and media files in just minutes. This is a significant advancement in network storage solutions and will likely be of great benefit to content creators who need to collaborate on projects across multiple locations. By simplifying the sharing of media files, Blackmagic Design’s solutions are helping to streamline production workflows and make it easier for teams to work together to create high-quality content.
“We noticed how other storage solutions on the market didn’t offer the performance needed by the feature film and TV industry, so we took it upon ourselves to build something for our customers that’s not only fast but also reliable, portable and accessible in terms of costs. The resulting Cloud Store, Cloud Store Mini and Cloud Pod are easy to set up and use, while providing secure access to media files globally with syncing and sharing media via Dropbox and Google Drive, allowing users from around the world to collaborate.”
Bob Caniglia, director of sales operations for the Americas at Blackmagic Design
Open Architecture
Panasonic’s Kairos line of IP-based production switchers is an exciting new development in the field of live production. Kairos is an open architecture platform that is based on IT technology, which enables functional enhancements and control linkage with external devices by adding software. This makes it highly flexible and customizable, allowing users to adapt it to their specific needs and workflows. The next-generation Kairos Core 200 and Kairos Core 2000 mainframes, which will be showcased at the NAB Show, offer improved functionality and performance, including many more inputs and outputs, improved video-processing performance, and enhanced file-storage capacity. This will allow content creators to handle larger and more complex productions with ease, making it possible to produce high-quality live content quickly and efficiently. The Kairos line of production switchers represents the future of live production, where software-based solutions are replacing hardware-based systems, providing greater flexibility, scalability, and cost-effectiveness.
Avid’s Maestro suite of graphics design and production tools is an essential solution for broadcasters who want to create engaging and visually appealing content. The suite includes a range of tools for designing and producing graphics, from news tickers and data-driven visuals to interactive and augmented reality content. These tools are tightly integrated with workflows, allowing content creators to add content on-screen in a coherent and engaging way. Maestro’s solutions are designed to simplify the process of creating high-quality graphics, making it easier for broadcasters to create content quickly and efficiently. With the rise of interactive and augmented reality content, Maestro is a valuable tool for broadcasters who want to stay ahead of the curve and provide viewers with an immersive viewing experience. By showcasing the Maestro suite at the NAB Show, Avid is demonstrating its commitment to providing content creators with the tools they need to produce high-quality content that engages and informs audiences.
LiveU is a leading provider of flexible workflows that enable remote/decentralized production and cloud-based management and distribution, helping content creators to deliver high-quality, dynamic live content. LiveU’s solutions are designed to simplify the process of live content delivery, making it easier for broadcasters and other content creators to produce high-quality content quickly and efficiently. At the NAB Show, LiveU will showcase its latest 5G offerings and cloud-based solutions, which use the company’s low-latency, high-quality transmission protocols. These solutions enable content creators to transmit high-quality, low-latency video over cellular networks, making it possible to produce live content from virtually anywhere in the world. By focusing on flexible workflows, remote/decentralized production, and cloud-based management and distribution, LiveU is helping to drive the future of live content delivery, making it easier for content creators to produce high-quality content that engages and informs audiences.
Read the full article from TVTechnology HERE
Learn more about Panasonic HERE
Learn more about Avid HERE
Learn more about LiveU HERE