New guidance and tools: Cloud-native fast-turnaround media workflows on AWS
By Jennifer P
In this article for AWS Blog, Amazon Web Services (AWS) introduces new guidance and tools for cloud-native, fast-turnaround media workflows as part of the Cloud-native Agile Production (CNAP) program, launched at NAB 2025. CNAP is a collaborative initiative between AWS, the BBC, Sky, and AWS Partners, and it centers around BBC R&D’s Time-addressable Media Store (TAMS) API specification. This open, cloud-native framework is designed to support fast, scalable media workflows, especially for news, sports, and entertainment production. By focusing on timing and identity rather than traditional file-based structures, TAMS allows for more efficient content-centric workflows, reducing duplication and improving scalability in cloud environments.
To support industry adoption, AWS has launched a dedicated solutions guidance site that consolidates resources related to TAMS. This includes a comprehensive implementation guide, reference architectures, sample code, and access to the AWS open-source implementation of the TAMS API. The site also introduces a suite of new tools: a GitHub repository for TAMS Tools, a TAMS Tools UI with the Omakase Player for native content playback, and an HLS API for streamlining HTTP Live Streaming playback. Additionally, integrations with AWS Elemental services—such as MediaLive and MediaConvert—enable easy ingest of both live and file-based content into TAMS. Other features include an HLS variant manifest importer and a serverless media processing framework using FFmpeg for proxy flows and thumbnails.
AWS will be demonstrating an enhanced end-to-end Live Capture and Fast-Turnaround workflow at NAB 2025, showcasing TAMS as the centralized source for stored media content. New collaborations have expanded CNAP’s capabilities, including integration with Matrox ORIGIN’s software-defined media infrastructure and the inclusion of Konstrukt LLC’s Omakase Player as an open-source component, offering frame-accurate clipping and Live-to-VOD asset creation directly from TAMS. These innovations underscore the growing community and ecosystem around TAMS, which is set to expand further through upcoming workshops in London and New York.
Ultimately, AWS and its CNAP partners aim to provide media organizations with a modern, interoperable alternative to inflexible cloud workflows. By embracing TAMS, users can streamline media production, reduce technical overhead, and accelerate content delivery in fast-paced environments. The TAMS community continues to grow, offering a path toward agile, scalable media creation in the cloud.
Read the full article from AWS Blog HERE
Learn more about Matrox HERE