NewTek Studio: Live Sports Must Find Gen Z Audience Online
By Adam Noyes
From NewTek By Chuck Baker
The NFL’s New York Giants vice president of Entertainment, Don Sperling, has been a leader in seeing this shift and adjusting the team’s content production to meet it over the past 11 years. A key to that effort has been using NewTek’s TriCaster multi-camera live production and streaming system, to cost-effectively supply network-quality content via the website and social media. The results have been spectacular:
“Over the course of last year, we had almost 76 million views on Facebook and between Sept. 1 and Dec. 31, we had almost 48 million of those 76 million happen during the season. So compare that to TV … I can tell you that the difference between them is monstrous.” – Don Sperling, VP of Entertainment, NY Giants….