NewTek Studio: Looking Large With Connect Spark, NDI® And Small Video Production Crew
By Jim Bask
Recently, a creative problem turned into a math problem: how to produce a 15-input live show using an 8-input switcher – and expand programming to 5 outputs – all without increasing the budget.
“Everybody knows, no progress is ever made by doing things the ways they’ve always been done.”
So says Victor Borachuk, founder of JupiterReturn and producer of live shows for well over a decade.
That’s practically an eternity in live streaming years.
The company’s early roots were in entertainment—Borachuk was instrumental in directing and producing the pioneering live stream Tom Green Live back in 2007. But rather than pigeonhole its services, the team expanded its expertise to the full spectrum of production: sports, hospitality, corporate, events, television broadcast, esports, VR and 360, and countless other live production genres.
But no matter how different the formats, requirements, look-and-feel, and audiences can be for each of their productions, the company never strays from two iron-clad philosophies:
1) Plan the show so tightly in advance that nothing could fall through the cracks.
2) Forget the plan. Because it will change, on a moment’s notice, for any reason.
Flexibility Is The Key
“With any live event, you come in and you always have your plan. You map out exactly the way you think everything will go, which is the smart thing to do,” says Borachuk. “But then the actual event ends up taking on its own form and as it progresses, things change.”…[continue reading]