‘Once Adopted, There’s No Turning Back’ For Cloud’s Use In Field Production
By Jamie G
Cloud workflows have become the new norm even as the pandamic calms down. Avid’s MediaCentral collaborate is an example of how the cloud can make all the differnece. MediaCentral encompasses planning, assignments, task management and project tracking and can be accessed on a web client, through an app, though Media Composer and through Adobe Premiere.
Even before the pandemic the television industry has seen remote work. A good portion of news has always been produced remotley while reporters and videographers were live from the field. The advancements in technology and the cloud now allows producers, editors and more to work from home.
A lot of professionals from the industry spoke on the topic of remote work. Companies live LiveU specalize in live production from the field but during the pandemic employed home studio contribution systems. VP of Engineering Dan Pisarski says ” While most on-air talent at its customers have returned to the studios, LiveU also isn’t seeing a wholesale change back to pre-pandemic workflows.” He also states that a lot of stations rely on remote interviews and cloud-based video conferencing platforms make that possible.
Craig Wilson, Avid product evangelist for media and cloud, estimates that 30% to 40% of news personnel who were onsite in 2019 before the pandemic are still working from home. Cloud tools such as Avid Edit On Demand offers an entire editing and storage system hostd on the cloud and makes sharing content easier.
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