One Stream, Multiple Platforms: Grow Audiences Faster with Wirecast’s New Cloud Multistreaming Capability
By Jennifer P
The article “One Stream, Multiple Platforms: Grow Audiences Faster with Wirecast’s New Cloud Multistreaming Capability” highlights the growing need for content creators to reach wider audiences across various platforms. Whether it’s brand creators, worship services, live sports, or broadcasting services, the demand for live video streaming is expanding. To address challenges like cost and broadband limitations, Telestream’s latest Wirecast Pro release introduces Cloud Multistreaming, a feature that allows users to send a single stream to the cloud and broadcast it across multiple platforms, such as Facebook, YouTube, and Twitch, simultaneously. This capability maximizes engagement by ensuring content reaches more viewers without overburdening creators with technical limitations.
One of the key advantages of this feature is its cost-effectiveness and efficiency. Instead of requiring multiple streams for different platforms, Wirecast’s cloud-based solution reduces bandwidth usage by streaming one video to several destinations, saving users up to 50% in bandwidth. With 28% of live social media viewers consuming content on multiple platforms, leveraging this feature is crucial for expanding viewership and reaching untapped audiences. The cloud-based approach also eliminates the need for expensive hardware and reduces the strain on CPU and internet upload speeds, making it accessible to more creators, whether they’re gamers, educators, or live event broadcasters.
Telestream’s CTO, Simon Clarke, emphasizes the ease of use and versatility of Wirecast, describing it as a “Swiss Army knife for streamers.” By simplifying multistreaming and reducing hardware requirements, the new feature empowers creators to share their stories with broader audiences. Telestream remains committed to innovating the streaming space by continuously introducing cutting-edge technologies like AI and cloud advancements, which enhance the production process and enable creators to tell their stories more effectively.
Read the full article from Wirecast HERE
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