Pixellot Signs Deal With Israeli Basketball Association for Automated Production
By Adam Noyes
One of the most exciting products available today in the sports production space is Pixellot’s Automated Production System. And the company is expanding its reach by signing with the Israeli Basketball Association for their broadcasts.
Check out some highlights from this article from sportsvideo.org to learn more.
Pixellot and the Israeli Basketball Association (IBBA) announced a strategic partnership to produce and distribute live games and additional content across all Israeli Basketball Association media platforms. Under the deal, both the Professional Second Division and the National Elite Youth League, will utilize Pixellot products and services.
Pixellot will provide the IBBA with live streams and highlights as well as a dedicated OTT application and data platform. In addition, coaches and analysts will be able to take advantage of Pixellot’s video coaching platform.
In return, the IBBA will grant Pixellot international streaming rights which have not been monetized in the past.
“IBBA is committed to applying cutting-edge technology in order to revolutionize the accessibility of basketball games in our market by making the content and additional features available to everyone, everywhere and anytime,” said IBBA Chairman Amiram Halevi. “Basketball is a forward-thinking sport, and we plan to be at the forefront of this technology revolution. Our teams and players will benefit directly from access to stats and video breakdowns like never before. The fact that Pixellot is an Israeli-company makes us even prouder”.
Under the agreement, Pixellot systems will be installed at more than 40 venues and will automatically film and produce live games including rich graphics, sponsored placements, and video ad insertion. Distribution of all of the games will be made available using Pixellot’s new OTT platform which will be tailored to the IBBA’s specifications and needs. Pixellot will also offer its automated game highlight functionality which will enable distribution to Israeli and international sports media on all IBBA digital platforms.
“Our team is excited to implement our solutions with a leading governing body such as the IBBA. The organization’s accomplishments on the global stage are impressive and we hope that our technology will assist Israeli teams to continue to succeed in the top competitions,” said Pixellot CEO Alon Werber. “The global pandemic has accelerated the demand for a safe, cost-effective solution and this agreement is a testament to that market need. Our partnership with the IBBA and Genius Sports shows also how far Pixellot has progressed with our end-to-end offering that solves everything from production through automated highlights to OTT distribution and rights activation.”