Setting sail for success with Atomos Ninja Ultra & Camera to Cloud
By Jamie G
Another Atomos sucuess story! Creative Manager for TIDE Media, Gareth Bartlett recently used the Atomos Ninja Ultra, Atomos Connect, and Camera to Cloud (C2C) for one of his projects. Bartlett is used to overseeing projects for some of the world’s biggest marine & adventure brands. His days consist of managing teams of videographers at international boat shows to filming models and lavish boats in spectacular locations such as Monaco, Palma and Norway. With the need to turn around samd-day social media content, Bartlett relies on Atomos workflow soultions.
Bartlett works in all different locations and climates so him and his team need their kit to deliver high quality images, yet be durable. They use Sony FX3 cameras paried with the Ninja Ultra. Ninja Ultra’s built-in monitoring features, such as frame guides and zoom control, allow quick changes at the touch of a button. The additonal storage option is also a great addition to his workflow.
“We often need to capture content in different aspect ratios, so we’ll film in 16:9 but use the on-screen 9:16 overlay to frame and crop shots. This feature is a big one for us as it takes a lot of guesswork out of the shoot”
Gareth Bartlett
Bartlett also uses the Atomos Connect Module, which hares your creative vision with your team worldwide and upgrades your Ninja’s I/O with 12G-SDI to HDMI cross-conversion, Wi-Fi 6 (6E for Ninja Ultra) and 1GbE Ethernet, wireless NDI networking and timecode synchronization, as well as Camera to Cloud (C2C). This allows TIDE Media to send footage from boat shows wirelessly directly to their off-site editing suite – a feature which has become essential to them.
“Camera to Cloud allows us to shoot continuously while the footage is sent directly to editors in the press centre who can start putting the clips together,” Gareth explains. This allows TIDE Media’s sister publications, Powerboat and Rib magazine, to share the latest content to social media within the hour. “The whole system works seamlessly to help us get footage quickly to the edit suite and through to social media in record time.”
Gareth Bartlett
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